2022 Consumer Shopping Trends: How to Prepare for Black Friday & Cyber Week

In the wake of a global pandemic and inflation, shoppers aren’t spending the same way they used to. And with the biggest shopping season of the year fast approaching, now is the time to consider aligning your marketing strategy with your target audience’s current behaviors. 

We’ve gathered key insights entailing how consumers will spend their money this year in our 2022 Consumer Insights Report. To add color to these findings, we’re running a webinar featuring skincare brand JLo Beauty to discuss how to best reach target customers during this year’s Black Friday and Cyber Week. 

Join our webinar on Wednesday, September 28 at 2:00 PM EST to prepare your marketing team for the holiday rush. Key takeaways include: 

  • The Future of eCommerce: 71% of consumers said they planned to shop online during both Black Friday and Cyber Monday. Over half of consumers stated that they plan to browse online and buy online. 
  • Clear Communication: Over 65% of consumers said emails from brands encourage them to take advantage of Black Friday and Cyber Monday deals, and 62.8% like to be reminded of brands’ Black Friday and Cyber Monday deals via email.
  • The Economics of It All: Payment plans such as Buy Now, Pay Later are important to nearly half of US consumers. Price matters most to shoppers, and many will be comparing prices more this season than last. Having flexible payment options is a great way to ensure your price sensitive customers have access to the items they want.
  • Brand Morality: Values such as sustainability, fair wages, and diversity are more important than ever to consumer purchasing decisions.

Watch the webinar here.



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Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.