Wunderkind, the leading performance and one-to-one marketing engine, was recently named as a 2020 Cool Vendor in Personalization in a report released by global research and advisory firm, Gartner. The company joins 3 other companies in this category, who were recognized for their focus on providing relevance to client goals while filling gaps in their tech stacks.
In the report, Gartner analysts Jennifer Polk and Jason McNellis state that, “Digital marketing leaders in publishing, retail, and travel and hospitality verticals should consider a solution like Wunderkind, particularly in the following scenarios:
- Brands seeking to increase the size of their email and SMS lists and improve their recognition of opted-in site traffic.
- Retail and travel brands seeking to increase the scale of triggered messaging across email and mobile channels.”
The report also notes that “as consumer purchase behavior continues to shift to digital channels due to the coronavirus pandemic—nearly 50 percent of consumers have increased their online shopping frequency—companies will place even more emphasis on building and enhancing digital commerce capabilities.” While this offers some headwinds in the realm of personalization, the benefits far outweigh the risks, especially for digital brands who work with vendors that have an eye on marketing effectiveness and can truly add incremental revenue to online businesses.
Wunderkind combines next-gen identity resolution with world-class strategy to drive up to 25% of total digital revenue for top eCommerce retailers while scaling their marketable lists across channels. With Wunderkind, retailers unlock a performance marketing channel by delivering one-to-one messages at unprecedented scale across email and SMS
Polk and McNellis highlight that, “this year’s Cool Vendors in Personalization support scalability for teams that are still climbing the maturity curve, expanded marketing channel breadth for more established brands seeking an incremental advantage and (the adoption of) emerging channels for those looking for innovation opportunities.”
“We’re incredibly proud to be named a 2020 ‘Cool Vendors in Personalization’ by Gartner,” said Ryan Urban, CEO of Wunderkind. “We’ve always felt that our scalable onsite identification is an unmatched engine that powers effective marketing personalization. But, with the recent release of our SMS capabilities providing an additional layer to our already high-performing email campaigns, we’re confident that our one-to-one personalization is reaching users across platforms in an unparalleled way. ”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.