Wunderkind’s Audiences for Meta allows brands can take targeting precision to the next level: driving stronger performance and higher ROAS through smarter suppression and retargeting.
Since launching Audiences for Meta, marketers have been able to extend the power of Wunderkind’s identity and AI-driven segmentation directly into Meta Ads Manager. The result: fewer wasted impressions, more relevant ads, and a cleaner connection between owned and paid channels.
Below, we explore how brands are using Audiences for Meta in two key ways: Suppression and Retargeting, and the specific use cases driving measurable impact across performance, lifecycle, and growth marketing teams.
Stop overspending. Start optimizing.
Suppression ensures your paid media dollars only reach users who actually need another touchpoint. By excluding audiences who are already active or unlikely to convert, brands reduce redundant spend and improve their blended ROAS. Here are the top suppression strategies powered by Audiences for Meta:
If someone is already receiving triggered emails or SMS messages from your brand, they don’t need a paid ad at the same time. This use case automatically removes users currently in Wunderkind-triggered journeys—like cart abandonment, browse abandonment, or post-purchase messages—from Meta retargeting campaigns. By removing overlap, marketers can preserve budget, reduce ad fatigue, and let owned channels convert first—without sacrificing total conversion volume.
Not all audiences are worth the spend. With Audiences for Meta, brands can suppress low-intent or disengaged users—like those with no recent activity or low engagement scores—so paid campaigns focus on high-propensity segments instead. This ensures your Meta budget prioritizes quality over quantity, driving stronger ROAS and lower CPA across campaigns.
Reach the right users at the right moment.
Retargeting through Audiences for Meta goes far beyond standard website visitor ads. Wunderkind’s identity resolution and AI-powered segmentation create precise, intent-rich audiences that outperform cookie-based or pixel-only pools. This is precision retargeting in action—using first-party behavioral, identity, and engagement data to ensure every impression serves a clear purpose. Here’s how brands are putting it to work:
When a shopper completes a triggered email or SMS series, it’s time to re-engage them. Post-Flow Re-engagement automatically moves these users into a “recently nurtured” Meta audience—keeping your brand top-of-mind after owned-channel communication ends. It’s a seamless continuation of the customer journey that encourages repeat purchases and strengthens retention.
Timing and context matter—especially around price or inventory changes. Catalog Audiences target users who viewed items that dropped in price, are low in stock, or recently came back in stock. By aligning these real-time signals with Meta ads, you can capture high-intent shoppers when urgency is at its peak. These campaigns consistently deliver higher conversion rates and faster revenue lift than static dynamic product ads.
Winning a customer once is great. Winning them again is smarter. High-LTV Buyer Re-engagement allows marketers to target their most valuable, but lapsed, customers with personalized Meta ads. By combining purchase history with inactivity windows, Wunderkind helps re-engage loyal buyers efficiently—driving higher average order value and improved lifetime value.
Sometimes the next purchase comes from an unexpected category. Category and Product Affinity Targeting uses Wunderkind’s AI models to predict which categories or products a shopper is most likely to engage with next. Even if they’ve never browsed a specific product, ads will reflect predicted interest—resulting in higher relevance, CTR, and CVR.
Not all lookalikes are created equal. Using the seed source, marketers can build Meta Lookalike Audiences from their most purchase-ready users. These high-intent lookalikes outperform default seed lists, improving prospecting efficiency and lowering cost per acquisition.
Across suppression and retargeting, brands using Audiences for Meta are seeing:
It’s proof that when owned and paid channels work together, every impression delivers more value.
All suppression and retargeting Audiences for Meta Use Cases are available now.
If you’re a current Wunderkind client, connect your Meta account in the Integrations Hub or contact your Customer Success Manager to begin activating these audiences.
Not yet a Wunderkind client? Get in touch to see how Audiences for Meta can elevate your paid social strategy with precision, intelligence, and performance at scale.