Wunderkind’s audience intelligence now powers smarter, more efficient campaigns in Meta Ads Manager.
Meta is one of the most powerful advertising ecosystems in the world. Its pixel sits on millions of websites, quietly collecting first-party behavioral data that fuels retargeting, lookalike creation, and optimization across Facebook, Instagram, and beyond.
But while Meta’s reach and automation are unmatched, it can only see part of the story. Once a user enters an owned channel—opening an email, clicking a text, or converting in a triggered flow—Meta loses visibility. Marketers are left guessing whether the same user is also being targeted on social, risking wasted spend and fragmented experiences.
That’s where Wunderkind comes in.
Today, we’re introducing Audiences for Meta, a new integration that brings Wunderkind’s identity- and AI-powered audience intelligence directly into Meta Ads Manager. Now, brands can seamlessly connect the precision of their owned channels with the scale of paid social to reach the right users, in the right place, at the right time.
Audiences for Meta enables marketers to automatically sync Wunderkind Audiences, built from real-time behavioral, identity, and engagement data, into Meta Ads Manager. These audiences refresh daily, ensuring every campaign reflects the latest intent signals from your owned channels.
While Meta’s pixel identifies broad browsing behavior, Wunderkind knows who those users are and what stage of the journey they’re in. With that visibility, marketers can:
The result is smarter spend, stronger ROAS, and a more cohesive customer experience across every touchpoint.
The setup is lightweight and fully automated:
No list uploads, no manual refreshes, no coordination headaches. Marketers can focus on performance, not process.
From there, it’s business as usual in Meta, just with better inputs. Campaigns use Wunderkind’s identity-enriched segments, built from verified site visitors and real engagement data, rather than cookies or broad behavioral pools.
Audiences for Meta gives marketers a unique advantage over native pixel-based audiences: visibility into the full customer journey.
By combining these perspectives, brands gain the precision of owned-channel data with the reach of social. That means you can:
Early adopters have already seen the impact of this unified approach, with beta brands reporting a 35 percent lower cost per purchase compared to their standard Meta audiences.
When every impression counts, that’s the kind of incremental performance that moves the needle.
Audiences for Meta unlocks two immediate opportunities for performance marketers:
Automatically exclude users who are already in Wunderkind-triggered email or text flows. By letting owned channels convert first, you can reduce redundant spend and improve blended ROAS.
Re-engage warm prospects—like those who opened a message or browsed a product category, with dynamic, AI-driven segments built from Wunderkind’s identity and behavioral models.
Each use case builds on Wunderkind’s ability to recognize who your shoppers are, and where they are in their journey, so every dollar is spent with intention.
In today’s privacy-driven landscape, marketers need better data, not just more data. Meta’s pixel provides an unparalleled foundation for reach, but it can’t account for what’s happening inside owned channels—the triggered campaigns, nurture journeys, and lifecycle moments that drive the majority of conversions.
By bridging that gap, Audiences for Meta helps brands take control of their spend and elevate performance across channels.
It’s the kind of cross-channel intelligence every modern marketing team needs—and until now, it simply didn’t exist within Meta.
Audiences for Meta is available today!
If you’re a current Wunderkind client, reach out to your Customer Success Manager to get started.
Not yet a Wunderkind client? Now’s the time to connect your owned-channel intelligence to paid social. Get in touch to see how Wunderkind can help you turn first-party data into precision targeting that drives measurable performance across every channel.
With Audiences for Meta, Wunderkind is giving marketers a new level of control and efficiency across channels—merging the precision of owned-channel insights with the scale of social.
It’s the next step in building a truly connected performance marketing strategy—one where every message, impression, and dollar works smarter together.