Alpargatas is a Brazilian footwear company best-known for the world's best-selling flip-flop, the Havaianas. With over 250 million pairs of flip-flops sold every year in over 100 countries, Havaianas has cemented itself as a must-have for beach-goers and trendsetters alike. They turned to Wunderkind to help identify website traffic and boost sales with contextually relevant emails and texts.
The team at Alpargatas were having no luck identifying users on the website and matching their email with cart abandonments. Efforts to implement triggered email journeys never came to fruition and wasted a lot of time and resources.
Wunderkind's suite of tools empowered Alpargatas to seamlessly identify website traffic and trigger personalized email and text messages to boost sales conversions. The quick response time and support from the Wunderkind's expert support and quick response times contributed to a smooth implementation and ongoing operation.
In just one month the team at Wunderkind implemented six different triggered email and text journeys. Combined with Wunderkind's identity network, these emails attribute 60% of Alpargatas digital revenue.
"Wunderkind did in one month what we couldn't do our entire life because now instead of having 20 journeys that do not work, we have Wunderkind to help us with the six most important journeys, and these journeys drive us 60% of our revenue."
- Gabriela Lopes, CRM and Content Performance Manager, Alpargatas