Discover how Margaux engineers shoes to look as good as they feel, creating the perfect flat, loafer, and boot for every woman. The brand's collection is designed to stand the test of time, offering styles that can be worn day after day, season after season. Learn about Margaux's diverse customer base, ranging from urban millennials to multi-generational shoppers, including mothers and daughters. Sarah emphasizes the brand's commitment to authenticity and how being founded and run by women allows Margaux to identify with its customers intimately. Explore the role of Wunderkind as a secret weapon in Margaux's e-commerce growth, streamlining the conversion funnel and providing essential tools for success. Sarah delves into the partnership with Wunderkind, highlighting the team's personal attention, creative ideas, and commitment to collaboration.
Margaux used paid media to bring traffic to their website, but once there they needed a way to identify website traffic and trigger contextually relevant and personalized emails.
Wunderkind's identity network recognized more of Margaux's anonymous website traffic and was able to initiate welcome flows and behaviorally triggered emails to boost conversions.
With Wunderkind, Margaux is enhancing their eCommerce funnel, optimizing customer experiences, and driving growth. They're now ready to take their engagement campaigns to the next level with Wunderkind Text.
"I really see Wunderkind as being the vehicle that helps customers convert."
- Sarah Pierson, Co-Founder, Margaux