Hotels face steep digital marketing challenges, from high acquisition costs and OTA dependence to evolving privacy laws and competition from short-term rentals. To thrive, they must optimize direct bookings, enhance data-driven personalization, and refine digital advertising for better ROI and guest retention. Amid this intense competition, a leading national hotel brand sought an advertising partner to deliver high-impact, cost-effective creatives that could capture attention and drive engagement. Their goal: efficiently attract potential guests while meeting ambitious Click-Through Rate (CTR) and Cost Per Site Visit (CPSV) benchmarks.
With a crowded hospitality market and rising digital ad costs, the hotel brand faced a key challenge: engaging potential travelers while maintaining cost efficiency. They needed an advertising solution that could break through the noise, drive site visits, and ensure meaningful user engagement-all while outperforming industry-standard KPIs.
To address these challenges, WunderKIND Ads deployed visually striking, high-impact creatives designed to engage users without being intrusive. Wunderkind's proprietary post-content ad placements were leveraged, ensuring ads only appeared after users had disengaged from the publisher's content-creating a brand-safe, user-first interaction. The targeting strategy focused on two key approaches. First, third-party data targeting honed in on parents of young children who were likely to travel, ensuring the ads reached a relevant and high-intent audience. Second, contextual targeting utilized Peer39's Travel IAB categories to strategically place ads in highly engaging environments, maximizing visibility and interaction. To further enhance engagement, Wunderkind's creative team transformed the hotel's branding into High-Impact Animated Ads. These dynamic creatives stood out in a crowded digital space, ensuring a visually compelling presence that not only captured attention but also encouraged user interaction and efficiently drove traffic to the hotel's website.
By partnering with WunderKIND Ads, the hotel brand achieved exceptional engagement, cost efficiency, and visibility in a competitive space. Through premium, non-intrusive placements and high-impact creative execution, WunderKIND Ads proved to be a powerful solution for driving meaningful user interactions while delivering measurable business success. The campaign delivered outstanding performance, exceeding all key benchmarks. Click-through Rate (CTR) outperformed the campaign goal by nearly 19%, demonstrating strong user engagement and interaction. Additionally, the cost-per-site-visit (CPSV) improved by 16% over the benchmark, highlighting the campaign's efficiency in driving qualified traffic at a lower cost. Further validating its impact, 99.11% of Wunderkind impressions exceeded Adelaide's attention benchmark of 23, significantly outperforming a competing campaign's 86% benchmark rate. Wunderkind's Attention Unit (AU) score averaged 31, surpassing Adelaide's standard of 23, proving the ads not only captured attention but also maintained high levels of meaningful engagement.
""We run four billion A/B test impressions every month to understand which user behaviors drive the best performance. We found that a non-intrusive approach that puts user experience and content first delivers the best results.""
- Diva Renton-Roderix, Senior Manager, Marketing, Wunderkind