Tariffs are making consumers pause, price-check, and rethink how, and where, they shop. Our June 2025 report dives into what U.S. shoppers are doing differently and how brands can adapt fast. Market to price-conscious consumers? This is your cheat sheet.
- 58% of shoppers feel pessimistic or cautious about the economy
- Deal-seeking behavior is surging, especially among women and younger consumers
- Only 19% of consumers fully support the tariffs over half (53%) believe they are footing the bill
With a third (33%) of consumers shopping less overall and more seeking deals and cutting back on non-essentials, your brand’s messaging can’t afford to ignore what’s happening. This report outlines how to build trust, highlight value, and stay relevant.