2026 Us Consumer Insights Report

Understand how U.S. consumers are shopping, deciding, and engaging in a year shaped by economic pressure, rising acquisition costs, and growing fatigue with irrelevant marketing. Based on a nationally representative survey, the 2026 U.S. Consumer Insights Report explores how inflation, saturation, and trust expectations vary by age and gender.

Consumers aren’t disengaging, but they are more selective. Opt-in is conditional, friction is a dealbreaker, and relevance is the price of entry. Learn how to adapt messaging, channel strategy, and experiences to meet the moment and grow with trust.

What You’ll Gain:

• Why relevance beats reach in the U.S.: Timely price drops, availability cues, and personalized recommendations outperform generic messaging, with younger shoppers responding up to 2× more strongly.
• How value pressure reshapes loyalty: Free shipping (45%) and loyalty rewards (36%) drive opt-in, while younger consumers expect personalization and control.
• Where trust lives across channels: Marketplaces still anchor trust, while brand sites gain ground with Gen Z and Millennials through recognition and restraint.
• How AI and identity drive growth: Consumers welcome AI-driven personalization and cross-device recognition when it reduces noise and improves continuity.

The report includes access to our AI Assistant to connect the insights to your business.