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Samsonite Case Study

Boosting Samsonite’s 1-to-1 Marketing Performance Across Channels & Devices

With the percentage of goods sold online increasing in recent years, Samsonite has relied on their email channel to communicate with their consumers on a 1-to-1 basis and drive a significant portion of their digital revenue. They turned to Wunderkind to superpower their email channel with identification.

In this case study, discover how Samsonite worked with Wunderkind to:
– Boost their id rate to 24.5%
– Increase traffic from abandonment emails by 8.6x
– Drive 6.1x more revenue from triggered email

8.6X
increase in traffic from abandonment emails
6.1X
increase in triggered email revenue
3X
Exceeded ROAS target by
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