In September 2017, FiltersFast.com was facing a dire email list attrition issue; despite an optimized email capture overlay and a standard marketing email cadence, they were losing more of their list to unsubscribes than they were gaining in new email subscribers. Chief Brand Officer Dee Ray and her team turned to Wunderkind to accelerate their list growth and pacify their churn rate.
In this case study, discover how FiltersFast.com worked with Wunderkind to:
– Drive a 423.9% increase in monthly email captures
– Increase their email database by over 120%
– Decrease their unsubscribe rate by 44%