J. McLaughlin Sees a 22.3X Return on Spend

Elizabeth Pilkington, Vice President of E-Commerce, knew that email was a powerful performance channel for J.McLaughlin’s brand. But she was facing a headwind with the strategy. To capitalize on the high-performance she was seeing, she wanted to drastically increase her email capture rate in order to constantly add fresh contacts to her CRM. Wunderkind helped her to do just that, while also:

• Driving 15% of total digital revenue for J. McLaughlin.
• Generating a 22x return on spend.
• Capturing nearly 60k new emails in just 6 months.