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Case Study: bareMinerals

Case Study: bareMinerals

bareMinerals started the ‘clean beauty’ revolution when it launched its best-selling mineral foundation in 1995 and is renowned for natural, cruelty-free make-up and skincare. The iconic beauty brand partnered with Wunderkind to grow its database of email subscribers and improve the buyer experience for new and existing customers.

In this case study, learn how bareMinerals partnered with Wunderkind to drive:

  • 80% database growth in 2020
  • 2x increase in AOV
  • 6% of total digital revenue through Wunderkind programs
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