Case Study: Fender Play

Fender Play Sees 4x Increase in Membership Sign-Ups with Wunderkind

Since 1946, American musical instrument manufacturer Fender has been defining the music industry through the distribution of their iconic Stratocasters, Telecasters, and Precision & Jazz Bass guitars. During the start of the pandemic, they looked to how they could help guitar enthusiasts across the world who were stuck at home. From this, Fender Play was born—an app that aimed to help consumers learn how to play an instrument no matter where they were located.


In this case study, discover how Fender Play worked with Wunderkind to achieve these results:

  • #1 Paid Channel in Google Analytics
  • 4x Increase in Fender Play Signups
  • 6.4x Increase in Performance over ROAS projection
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