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When Ezra Chasser joined Wander Beauty as the Director of eCommerce and Marketing in the fall of 2019 he was ecstatic about the possibilities. But, while the company was growing, they were relying too heavily on paid channels and batch-and-blast sends to drive business. He knew for them to truly scale, they’d need to improve their triggered marketing efforts through email.
In this case study, we highlight wins with Wander Beauty like: