Despite its strong brand equity, in recent years Clarins has faced many of the challenges plaguing other beauty and luxury retailers. Consumers have moved away from buying and sampling products on the High Street, choosing instead to browse and buy online. After the onset of GDPR, Clarins needed to find a vendor that could help them address the sizable dip in their marketable email list and help them drive more revenue through this channel.
In this case study, discover how Clarins worked with Wunderkind to:
– Capture 5x more new emails in the first 6 months
– Drive a 13x increase in revenue from triggered emails
– Accomplish a 3.3X increase on their ROAS target