For many marketers, code freeze is viewed as a handcuff, that keeps them from being able to optimize every lever they have in order to drive the highest performance over the holidays. But it doesn’t have to be viewed this way. We spoke to a handful of retail customers, and pulled together the best strategies for any retailer to follow during this pivotal time of year.
Download this guide to learn:
– Marketing strategies that can effectively turn code freeze from a hinderence to a money-making opportunity
– How some of the world’s biggest retailers, like Samsonite, deal with code freeze
– How to prioritize communication between internal teams during code freeze, and more!