In the competitive autoparts industry, many online consumers have already decided on the product they want or need before they even get to a brand’s website; when they arrive, they’re often simply price comparison shopping. Transamerican Auto Parts (TAP) wanted to increase consideration and drive more purchases on their 4 Wheel Parts site, particularly from shoppers higher in the funnel.
In this case study, discover how TAP worked with Wunderkind to:
– Drive a 11.54x ROAS after starting campaigns
– Drive 4.5% of TAP’s total digital revenue
– Average over 30k emails captured per month