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TAP Case Study

How TAP Brought Comparison Shoppers Back to Site with Identification

In the competitive autoparts industry, many online consumers have already decided on the product they want or need before they even get to a brand’s website; when they arrive, they’re often simply price comparison shopping. Transamerican Auto Parts (TAP) wanted to increase consideration and drive more purchases on their 4 Wheel Parts site, particularly from shoppers higher in the funnel.

In this case study, discover how TAP worked with Wunderkind to:
– Drive a 11.54x ROAS after starting campaigns
– Drive 4.5% of TAP’s total digital revenue
– Average over 30k emails captured per month

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Learn how we can drive an additional 11-20% of e-commerce revenue.
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