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Forrester Report

Identification Is The Key To Marketing Performance

Forrester Consulting surveyed 200 marketing executives on the impact of identity resolution in their e-commerce strategy.

Globally, marketing decision makers say that creating a single view of the customer across marketing channels is among their biggest challenges, but also it is quickly becoming an essential tool for meeting customers’ expectations and needs. Omnichannel marketing lies on a foundation of customer identity resolution (ID resolution) practices and tools which enable organizations to link the multitude of interactions and devices across a fragmented media, device, and browser landscape.

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