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Tribune Case Study

Identification, Personalization & Scalable Revenue for Tribune Publishing

As publishers shift from print to digital subscriptions and seek to take advantage of multiple revenue streams, one overarching goal is to maximize revenue without inundating their users with ads. For many, that means turning to personalization rather than a “one-size-fits-all” approach. Tribune Publishing’s CMO Mark Campbell turned to Wunderkind to help them achieve that goal by identifying more of their onsite visitors, segmenting them into cohorts and turning previously unidentified traffic into dedicated subscribers.

In this case study, discover how Tribune Publishing worked with Wunderkind to get:

38,000
Average net ad revenue per month
30,000
Newsletter opt-ins per month on average
1,800
Subscription starts per month
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