Case Study: Mizuno

Mizuno: Accelerating Personalization with Wunderkind

A Japanese sportswear company with a global appeal, Mizuno’s mission is to contribute to society by advancing sporting goods and promoting sports. The brand decided to partner with Wunderkind to offer their diverse audiences a more tailored brand experience. By partnering with Wunderkind, Mizuno was able to:

  • 3x performance over ROAS target
  • #2 paid channel in Google Analytics
  • 5x higher conversion rate from Wunderkind traffic than site average
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