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Nautica Case Study

Nautica Sees 3x Triggered Email Revenue Lift Within First Month of Switching to Wunderkind

For nearly 40 years, Nautica has been an industry leader in re-imagined nautical style. When Magnus Gustafsson, Sr. Director, eCommerce, joined Nautica in 2016, he aimed to grow the company with the help triggered emails, but they were in need of a vendor to help. When Authentic Brands Group (ABG)—owner of specialty retailer Aéropostale—acquired Nautica in 2018, the holding company had a desire to align Nautica’s tech stack with Aéropostale’s in a way that would support double digit growth.

In this case study, discover how Nautica worked with Wunderkind to:
– See a 2.7x triggered email revenue lift
– Improve their stretch ROAS target by 2X
– Drive 13% of total digital revenue from triggered emails

13%
total last-click revenue from Wunderkind
2.7x
triggered email revenue lift
2x
better return than stretch target
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