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Refinery29 Case Study

Refinery29 Collaborates with Wunderkind to Scale and Expand Email Footprint

Refinery29 is a leading global media company focused on young women—and one of the most well-known digital-first publications. For the publisher, email was an incredibly important channel, and they wanted to more deeply engage audiences long-term and sustainably grow its email list. They partnered with Wunderkind to optimize their audience development strategy by using customized messaging triggered by onsite and historical behavior.

In this case study, discover how Refinery29 worked with Wunderkind to get:

21%
YOY increase in avg. new monthly subscribers
33%
Higher open rates for Wunderkind opt-ins in first 30 days
64%
Higher open rates for Wunderkind opt-ins after 90+ days
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