Raconteur Report: Future of Marketing & CX

Reflecting on a tumultuous 2020 of budget cuts, furlough and redundancies, Raconteur’s ‘The Future of Marketing and Customer Experience’ report, in association with the Sunday Times, shines a light on how the marketing industry is looking to rebuild in 2021. 

The report brings together a host of different viewpoints on the new challenges facing marketers; from the future of digital advertising without third-party cookies, to improving diversity and inclusion and finding creative ways to improve lead generation.

As part of the report, Wunderkind hosted a roundtable of influential marketing industry leaders to discuss how they are striding into the post-pandemic era, empowered by savvy data use and working with tech partners on their own terms.

Download this report, and turn to Page 4 (‘How marketers are redefining their relationships with customers – and with tech’), for insights on:

• How Gymshark uses social listening to build an exceptional understanding of its customer (featuring Noel Mack, Chief Brand Officer)
• How Hobbycraft draws on in-store feedback from customers, managers and colleagues to inform its marketing strategy (Katherine Paterson, Customer & Ecommerce Director)
• How Kurt Geiger carefully balances its D2C and third-party retail partner offerings to ensure brand alignment (Gareth Rees-John, Chief Digital Officer)
• How N Brown is critically evaluating its marketing tech stack and channels to maximise value (Kenyatte Nelson, Chief Brand Officer)