As modern marketers, we all know how busy we can get. Because of this, it can be an easy out for us to create automated marketing programs that aim to hit as many people as possible. But this batch-and-blast approach won’t work, it hasn’t for years. In order to create strong brand affinity and convince a site visitor to actually convert, you’ll need to employ a people-based marketing approach. Click through to learn how.
Download this guide to learn:
– What people-based, one-to-one marketing means in our modern landscape
– Why cookie-based identification practices will be the death of people-based personalization in marketing
– How to build a single, centralized view of your customer simply, and more