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New York Post Case Study

The New York Post Discovers Top Five Revenue Channel with Wunderkind

The New York Post was looking to scale their advertising channel through using more efficient channels like email. By partnering with Wunderkind, the publication could run ads programmatically, leverage non-standard ad units, and unlock a higher CPM value. Better yet, Wunderkind was able to do all of this without cannibalizing their current ad stock offering.

 

Top 5
revenue channel
47 million
incremental ad impressions over 3 months
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