Digital Accessibility: Reaching the Forgotten Digital Audience

Leading brands are prioritizing digital accessibility in their marketing efforts to reach those with disabilities. And for good reason. Over 61 million consumers in the U.S. have visual, auditory, cognitive, or mobility impairments and are shopping with brands that provide tools that make it easier to shop with them digitally.

America’s Test Kitchen, Perkins Access and Wunderkind have teamed up to help marketers better serve those with disabilities with a virtual panel. In this session you’ll learn:

• Why brands are prioritizing digital accessibility
• What consumers with disabilities need from digital experiences
• How America’s Test Kitchen and Wunderkind are taking steps to improve accessibility