Go Beyond the Views

Jesse Brewer, Vice President Head of Sales and Operations, Advertising, is joined by Diane deCordova, Founder and COO of Adelaide, Celina Jaggi, Associate Director of Programmatic at MediaCom, and Chaz Wilson, Associate Media Director at Mediahub Worldwide. They highlight the challenges of traditional brand measurement metrics and how attention measurement bridges the gap between performance and brand marketing.

Watch this panel discussion to learn how to:

Embrace attention measurement: Incorporate attention measurement metrics, like Adelaide's AU (Attention Unit), into your marketing strategies. These metrics provide real-time insights into audience engagement, enabling you to optimize campaigns effectively.
Bridge brand and performance marketing: Recognize that brand building and performance marketing are interconnected.
Customize algorithms: Tailoring algorithms to your specific brand objectives can lead to significant improvements in conversions and cost efficiencies.
Expand to multiple channels: Explore opportunities to expand attention measurement beyond digital to maintain a holistic view of your marketing efforts.
Focus on sustainability: Understand the sustainability benefits of attention measurement. By minimizing media waste through effective targeting and optimizing high-value placements, you can reduce emissions and resource consumption.