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Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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LondonAre you ready to elevate your beauty brand's marketing strategy? Join Kathleen Loftus, Global Digital Director at Iconic London, as she shares her insights on leveraging data and personalization for exceptional customer engagement. In this video, we explore the following key themes: - The Power of Social Media: Discover how Iconic London, known for its vibrant glow and trendy makeup, successfully utilizes influencer marketing and social media platforms to drive traffic and sales. - Data-Driven Success: Learn how partnering with Wunderkind has transformed Iconic London’s ability to identify website visitors, enhance email capture rates, and increase conversion rates significantly. - Personalized Marketing Strategies: Kathleen emphasizes the importance of tailored messaging, highlighting how understanding customer behavior allows for personalized communication that resonates with audiences. - Overcoming Challenges: Hear how Iconic London adapted during the pandemic and capitalized on the shift to direct-to-consumer models, ensuring a strong online presence and profitability. - Future Outlook: Kathleen shares her vision for 2024, focusing on the integration of AI and innovative marketing strategies to foster customer loyalty and maximize lifetime value. Key takeaways include actionable insights on the importance of first-party data, effective email marketing strategies, and the need for personalization in today's competitive landscape. Join us as we delve into the world of beauty marketing and discover how Iconic London is setting the stage for future growth with the help of Wunderkind's advanced marketing solutions. Don't miss out on valuable tips that can transform your brand's approach to customer engagement and retention.https://www.wunderkind.co/hubfs/Iconic%20London.mp4761nonoSocialMediaBrandGlowyMakeupInfluencerMarketingEmailPersonalizationIconicLondonhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/ICONIC-London-product.jpgICONICLondonproductICONICLondonproducthttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/ICONIC_Gift-Set_24_VIP-TREATMENT_Product-With-Box-2000x2000_2.jpgICONICGiftSet24VIPTREATMENTProductWithBox2000x20002ICONICGiftSet24VIPTREATMENTProductWithBox2000x20002https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Case%20Study%20Assets/Iconic%20London/Kathleen%20Loftus%20Iconic%20London.jpgKathleenLoftusIconicLondonKathleenLoftusIconicLondonhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-26https://www.wunderkind.co/industry/beauty-and-healthhttps://www.wunderkind.co/hubfs/WNDK_PractitionerSurveyWebinar_V3.mp4/medium.jpgBridging the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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w.wunderkind.co/hubfs/WNDK_PractitionerSurveyWebinar_V3.mp4/medium.jpgBridging the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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medium.jpg2026 Etail West Keynote Presentation - Richard JonesNavigating the complexities of e-commerce can be daunting, especially in today's volatile landscape. Join us at eTail West in Palm Springs as we explore how to build resilient and high-performing e-commerce businesses amidst challenges like AI, tariffs, and shifting customer journeys. In this engaging video, we delve into pivotal themes such as omnichannel strategies, customer acquisition, and the transformative power of AI in marketing. Key insights from our latest Consumer Insights report reveal that consumers crave fewer, more relevant messages, prioritizing brand interactions that respect their time and preferences. We'll discuss: - The critical role of visibility in optimizing marketing efforts and how understanding your audience can drive better engagement. - The importance of AI not just as a tool, but as part of a strategy that integrates identity resolution to enhance customer experiences. - Practical steps to audit your visibility and leverage identity to capture high-intent traffic, ensuring your marketing efforts are efficient and effective. By the end of this session, you will gain actionable insights on how to make identity the cornerstone of your AI strategy, enabling you to enhance customer lifetime value and maximize your marketing ROI. Don't miss this opportunity to transform your approach and unlock the revenue your marketing stack may be overlooking. 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us for an insightful conversation with Jimmy Stanley, CEO of Solé Bicycles, as he shares his journey in revolutionizing the bike buying experience. Discover how Solé is dedicated to making cycling accessible and enjoyable for everyone. In this video, we delve into: - The mission of Solé Bicycles to simplify the bike purchasing process and appeal to a diverse customer base, from casual riders to experienced cyclists. - The innovative marketing strategies that differentiate Solé from traditional bike companies, including collaborations with artists and unique content like a monthly mixtape. - Insights into leveraging modern technology for customer engagement, including how Solé successfully integrated email and text marketing to boost sales. - The significant impact of e-bikes on the future of urban transportation and Solé's vision for leadership in this emerging market. Key takeaways include: - Understanding the importance of creating a relatable brand identity that resonates with lifestyle, art, and fashion. - Learning how to effectively use technology and data-driven strategies to enhance customer retention and engagement. - Exploring the potential of e-bikes and the growing investment in infrastructure for alternative transportation. Tune in to learn how Solé Bicycles is not just selling bikes, but cultivating a community around cycling, creativity, and a sustainable lifestyle.https://www.wunderkind.co/hubfs/SoleBicycles.mp4455nonoEbikeInnovationLifestyleBrandingProductDevelopmentSoleBicyclesMarketingStrategyhttps://www.wunderkind.co/hubfs/AI-Generated%20Media/Images/image%20of%20a%20road%20bicycle%20leaning%20up%20against%20a%20fence%20in%20a%20field.pngimageofaroadbicycleleaningupagainstafenceinafieldimageofaroadbicycleleaningupagainstafenceinafieldhttps://www.wunderkind.co/hubfs/JamesStandley.jpegJamesStandleyJamesStandleyhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-03-04https://www.wunderkind.co/blog/smarterhq-wunderkind-audienceshttps://www.wunderkind.co/hubfs/Imported_Blog_Media/news_5-Dec-04-2025-04-59-08-1373-PM.pngnews5Dec0420250459081373PMnews5Dec0420250459081373PMhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Blog-Feature-Image_1024x536.pngBlogFeatureImage1024x536BlogFeatureImage1024x536https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-20https://www.wunderkind.co/partner/stylitics2026-04-01https://www.wunderkind.co/case-studies/clarkshttps://www.wunderkind.co/hubfs/Clarks.mp4/medium.jpgClarksAre you ready to unlock the potential of your eCommerce strategy? In this insightful video, Marcus Orton, head of eCommerce at Clarks, shares key insights into the brand's mission and innovative approach to engaging consumers. Key takeaways from this video include: - An overview of Clarks' diverse eCommerce operations and the strategic objectives driving their success. - How Clarks segments its audience into four distinct groups, focusing on attracting contemporary style seekers to expand its customer base. - The pivotal role of Wunderkind in enhancing Clarks' marketing efforts, including database growth and reducing purchase funnel abandonment rates. - Insights into the future opportunities for Clarks, emphasizing a test-and-learn culture and customer engagement through innovative strategies. Join us as Marcus discusses how Clarks leverages data-driven marketing solutions to improve customer lifetime value and enhance engagement. Discover how adopting a proactive approach to performance marketing and personalization can accelerate your brand's growth. Tune in to learn how to navigate the evolving landscape of eCommerce and build lasting relationships with your 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Sean Giancola, CEO and publisher of the New York Post, as he shares insights into the evolution of this iconic brand and its journey into the digital age. Discover how the Post has maintained its unapologetic voice while expanding its reach to a national audience. In this engaging discussion, you will learn about: - The mission of the New York Post and how its brand identity has evolved over 200 years. - The transition from a primarily print-focused publication to a digital powerhouse with over 100 million users. - The diverse content offerings, from local news and sports to celebrity gossip and streaming insights, catering to a wide range of audience interests. Sean highlights the importance of innovative partnerships, particularly with Wunderkind, to enhance monetization without compromising user experience. Key points include: - How Wunderkind's unique technology has significantly boosted revenue and engagement metrics for the New York Post. - The role of data-driven advertising strategies in navigating a competitive marketplace and increasing CPMs. - Strategies for leveraging timely events and trends to maximize audience interaction and revenue generation. Viewers will gain valuable insights into the challenges and opportunities facing modern publishers, as well as actionable strategies for improving audience engagement and monetization. Tune in to learn how the New York Post continues to thrive in a rapidly changing media landscape, setting a standard for innovation and resilience in 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Felix Zhang, Head of Programmatic and Emerging Revenues at IBM Watson Advertising, as he shares insights into the intersection of technology, weather data, and user experience. Discover how IBM's advancements in weather forecasting are not just about providing accurate information, but also about enhancing user safety and generating revenue. In this video, you'll learn about: - The mission of IBM Watson Advertising to deliver timely weather alerts that keep users safe. - How Felix's team is leveraging data to provide valuable insights for advertisers while optimizing user experience. - The challenges of driving revenues in periods of low weather activity and the innovative solutions the team is implementing. - The successful launch of new content initiatives, including a newsletter that has significantly increased user engagement. - The importance of quality partnerships and high-impact advertising that respects user experience. Key takeaways include: - The critical role of accurate weather information in various industries, from logistics to daily life. - Strategies for fostering direct client relationships to enhance advertising effectiveness. - The balance between revenue generation and maintaining a positive user experience. Join us as we explore how IBM Watson Advertising is shaping the future of weather data and revenue generation, ensuring that user safety and experience remain at the forefront of their initiatives.https://www.wunderkind.co/hubfs/Weather.mp4439nonoProgrammaticAdvertisingUserExperienceIBMPartnershipsRevenueOptimizationWeatherDatahttps://www.wunderkind.co/hubfs/Little-Trouble.mp4/medium.jpgLittle-TroubleAre you a parent seeking stylish and unique apparel for your little ones? Dive into the inspiring journey behind Little Trouble, a brand founded by a passionate mom who took matters into her own hands when she couldn't find cool boy clothes for her son, Cash. In this video, you'll discover: - The inception of Little Trouble and its evolution over three years, embodying a nostalgic yet modern aesthetic designed for millennial parents. - Insights into the direct-to-consumer model and how the brand is navigating potential partnerships with retail outlets while prioritizing customer engagement. - The importance of capturing lost revenue through effective marketing strategies, as shared through the founder's experience with Wunderkind. - How leveraging advanced tools and technology can transform customer journeys and boost retention rates, particularly in a competitive market filled with emerging brands. Key takeaways include actionable strategies for building a successful brand, understanding the significance of email and text marketing, and the vital role of identity resolution in creating personalized shopping experiences. Join us to learn how passion projects can grow into thriving businesses while maintaining a focus on joy and creativity in children's fashion. Whether you're a parent or an entrepreneur, this video offers valuable insights that will inspire you to chase your dreams.https://www.wunderkind.co/hubfs/Little-Trouble.mp41007nonoBrandBuildingKidsApparelLittleTroubleDigitalMarketingCustomerEngagementhttps://www.wunderkind.co/hubfs/2026-casestudy-coastal-lifestyle-brand-social-asset-1200x675_02.png2026casestudycoastallifestylebrandsocialasset1200x675022026casestudycoastallifestylebrandsocialasset1200x67502https://www.wunderkind.co/hubfs/AI-Generated%20Media/Images/a%20woman%20in%20the%20sunshine%20with%20a%20large%20sun%20hat%20on%20its%20okay%20if%20her%20face%20is%20slightly%20obscured%20by%20the%20hat%20at%20the%20pool%20or%20beach-1.pngawomaninthesunshinewithalargesunhatonitsokayifherfaceisslightlyobscuredbythehatatthepoolorbeach1awomaninthesunshinewithalargesunhatonitsokayifherfaceisslightlyobscuredbythehatatthepoolorbeach1https://www.wunderkind.co/hubfs/Imported_Blog_Media/UltaBeauty_1024x1024_fill-1-1.jpgUltaBeauty1024x1024fill11UltaBeauty1024x1024fill11https://www.wunderkind.co/hubfs/Imported_Blog_Media/noaa-QRBe3Ithczs-unsplash.jpgnoaaQRBe3IthczsunsplashnoaaQRBe3Ithczsunsplashhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/QSR.jpgQSRQSRhttps://www.wunderkind.co/hubfs/Landing%20Page%20Images/ABX/2025/Resource%20Cards/2025-Little%20Trouble-Image-Resource%20Card.jpg2025LittleTroubleImageResourceCard2025LittleTroubleImageResourceCardhttps://www.wunderkind.co/hubfs/quadlock2.jpegquadlock2quadlock2https://www.wunderkind.co/hubfs/Imported_Blog_Media/Walmart-Case-Study_Square-Image.jpgWalmartCaseStudySquareImageWalmartCaseStudySquareImagehttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Traditional-American-Restaurant.jpgTraditionalAmericanRestaurantTraditionalAmericanRestauranthttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/rodion-kutsaiev-GLSh0J0Xzjg-unsplash.jpgrodionkutsaievGLSh0J0XzjgunsplashrodionkutsaievGLSh0J0Xzjgunsplashhttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Performance_Marketing_Black5_501x366.pngPerformanceMarketingBlack5501x366PerformanceMarketingBlack5501x3662025-12-04https://www.wunderkind.co/blog/breathing-life-back-into-dormant-customershttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2025-10-14-at-12_45_41.pngScreenshot20251014at124541Screenshot20251014at124541https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Blue3_501x366-1.pngBlue3501x3661Blue3501x3661https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-20https://www.wunderkind.co/blog/the-power-of-first-party-datahttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Product-and-Engineering-Flamingo_Blog-Card_501x366_03-4.pngProductandEngineeringFlamingoBlogCard501x366034ProductandEngineeringFlamingoBlogCard501x366034https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblack2026-02-21https://www.wunderkind.co/blog/home-retail-marketing-strategieshttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2023-05-04-at-10_50_37-AM-1.pngScreenshot20230504at105037AM1Screenshot20230504at105037AM1https://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2023-05-04-at-10_50_27-AM.pngScreenshot20230504at105027AMScreenshot20230504at105027AMhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/B2C_3-4.pngB2C34B2C34https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2023-05-04-at-10_50_18-AM.pngScreenshot20230504at105018AMScreenshot20230504at105018AMhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2023-05-04-at-10_50_53-AM.pngScreenshot20230504at105053AMScreenshot20230504at105053AMhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-20https://www.wunderkind.co/partner/sap-emarsys2026-04-01https://www.wunderkind.co/case-studies/weather-ibmhttps://www.wunderkind.co/hubfs/Weather.mp4/medium.jpgWeather.comJoin Felix Zhang, Head of Programmatic and Emerging Revenues at IBM Watson Advertising, as he shares insights into the intersection of technology, weather data, and user experience. Discover how IBM's advancements in weather forecasting are not just about providing accurate information, but also about enhancing user safety and generating revenue. In this video, you'll learn about: - The mission of IBM Watson Advertising to deliver timely weather alerts that keep users safe. - How Felix's team is leveraging data to provide valuable insights for advertisers while optimizing user experience. - The challenges of driving revenues in periods of low weather activity and the innovative solutions the team is implementing. - The successful launch of new content initiatives, including a newsletter that has significantly increased user engagement. - The importance of quality partnerships and high-impact advertising that respects user experience. Key takeaways include: - The critical role of accurate weather information in various industries, from logistics to daily life. - Strategies for fostering direct client relationships to enhance advertising effectiveness. - The balance between revenue generation and maintaining a positive user experience. 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you ready to elevate your marketing game? In this insightful video, David DeWeck, SVP of Paid Media at Wpromote, shares key strategies for driving performance in today’s competitive landscape. Key takeaways from this video include: - The role of performance marketing in increasing sales and maximizing return on ad spend. - How Wpromote partners with brands like HBO and Alo Yoga to drive app downloads and customer acquisition through innovative strategies. - The impact of AI and automation in enhancing marketing outcomes and streamlining operations. David discusses how Wpromote employs Wonderkind’s advanced data solutions to optimize customer targeting and retention. He highlights their commitment to not just capturing existing demand but also generating new customers through effective marketing strategies. Additionally, learn about the importance of attention metrics in advertising, and how partnerships with platforms like Adelaide can enhance the effectiveness of ad campaigns. Discover the industry trends shaping the future of performance marketing and how Wpromote aims to leverage these insights to create impactful branding strategies. Join us to explore how Wpromote is breaking industry stereotypes and driving success for challenger brands through data-driven marketing and innovative partnerships. Whether you're looking to increase customer lifetime value or improve your ad spend efficiency, this video is packed with actionable insights to help you achieve your marketing goals.https://www.wunderkind.co/hubfs/WPromote.mp4425nonoWpromoteAIInMarketingCustomerAcquisitionPerformanceMarketingDataDrivenAdvertisinghttps://www.wunderkind.co/hubfs/DavidDweck.jpegDavidDweckDavidDweckhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Performance_Marketing_Black5_501x366.pngPerformanceMarketingBlack5501x366PerformanceMarketingBlack5501x3662026-03-04https://www.wunderkind.co/blog/is-wunderkind-really-complianthttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Blog-Image-Template-3-1024x576.pngBlogImageTemplate31024x576BlogImageTemplate31024x576https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-23https://www.wunderkind.co/blog/unlocking-the-power-of-wunderkinds-identity-graph-for-personalized-marketinghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Product-and-Engineering-Flamingo_Blog-Card_501x366_04-Dec-22-2025-08-45-22-0630-PM.pngProductandEngineeringFlamingoBlogCard501x36604Dec2220250845220630PMProductandEngineeringFlamingoBlogCard501x36604Dec2220250845220630PMhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-21https://www.wunderkind.co/blog/directors-club-roundtable-actionable-strategies-for-ensuring-consumer-confidencehttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/B2C_5-Dec-04-2025-05-14-27-6157-PM.pngB2C5Dec0420250514276157PMB2C5Dec0420250514276157PMhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-23https://www.wunderkind.co/blog/fourth-of-july-2025-digital-marketing-strategyhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Screenshot-2025-03-19-at-13_14_37-2.pngScreenshot20250319at1314372Screenshot20250319at13143722026-02-21https://www.wunderkind.co/blog/the-future-of-digital-advertisinghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Green5_501x366-Dec-22-2025-08-38-47-4778-PM.pngGreen5501x366Dec2220250838474778PMGreen5501x366Dec2220250838474778PMhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-23https://www.wunderkind.co/blog/fathers-day-2025-how-to-maximize-revenuehttps://www.wunderkind.co/hubfs/Imported_Blog_Media/hshhss-2.jpghshhss2hshhss2https://www.wunderkind.co/hubfs/Imported_Blog_Media/pelagic-Dec-22-2025-08-43-56-6176-PM.jpgpelagicDec2220250843566176PMpelagicDec2220250843566176PMhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgro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us for an insightful discussion as we explore the dynamic partnership between Wunderkind and Diane von Furstenberg (DVF) in crafting a robust text strategy. In this webinar, Thea, a senior customer success manager at Wunderkind, teams up with Sara, DVF's digital experience manager, to unveil their approach to text messaging and its impact on customer engagement. Key topics covered in this video include: - **Text Strategy Goals**: Discover how DVF sets clear objectives for their text messaging program, focusing on subscriber growth, content optimization, and revenue generation. - **Email and Text Collaboration**: Learn about the synergy between email and text campaigns, emphasizing a seasonal content calendar that aligns with DVF’s fashion brand identity. - **On-Demand vs. Triggered Texts**: Understand the balance between on-demand text messages and behavioral-triggered communications, and how they complement each other to drive traffic and conversions. - **Performance Metrics**: Gain insights into how DVF measures success across different messaging types, distinguishing between traffic-driving and revenue-focused campaigns. - **Creative Strategies**: Explore innovative approaches to content creation, including the effective use of imagery versus enticing copy, and how these choices affect customer engagement. By the end of this session, you'll walk away with actionable insights on optimizing your own text messaging strategies, understanding consumer behavior, and leveraging data for better marketing outcomes. Tune in to discover how a thoughtful text approach can significantly enhance customer experience and drive revenue for your brand.https://www.wunderkind.co/hubfs/Talking-Text-DVF.mp41665nonoTextMarketingDigitalStrategyCustomerEngagementFashionBrandDianeVonFurstenberghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/ResourceCard_successstory_dvf-e1723821584461.pngResourceCardsuccessstorydvfe1723821584461ResourceCardsuccessstorydvfe1723821584461https://www.wunderkind.co/hubfs/Sarah-Townsend.jpegSarahTownsendSarahTownsendhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblack2026-03-05https://www.wunderkind.co/blog/october-2025-tariffshttps://www.wunderkind.co/hubfs/Imported_Blog_Media/US-Tariff-October-2025_Asset_Image-4.pngUSTariffOctober2025AssetImage4USTariffOctober2025AssetImage4https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Consumer_Behavior_Purple2_501x366.pngConsumerBehaviorPurple2501x366ConsumerBehaviorPurple2501x3662026-02-20https://www.wunderkind.co/partner/klarna2026-04-01https://www.wunderkind.co/case-studies/shinestyhttps://www.wunderkind.co/hubfs/Shinesty%20Combines%20Identity%20Resolution%20%2B%20Triggered%20Email%20&%20Text%20with%20Wunderkind.mp4/medium.jpgShinesty Combines Identity Resolution + Triggered Email & Text with WunderkindDiscover the evolution of a quirky clothing brand into a leader in men’s underwear with a unique focus on ball hammocks. This video dives deep into the journey of a brand that began with wacky suits and has now transitioned into creating comfortable, innovative products. Key points discussed in this video include: - The brand's transformation from an irreverent clothing company to a recognized ball hammock manufacturer, highlighting their commitment to comfort in men's underwear. - Insights into their successful online sales strategy, including airport kiosks for travelers needing quick access to essentials. - The importance of personalized marketing through Wunderkind, significantly boosting revenue by 10-12% via effective email and SMS campaigns. - The role of AI and gamification in enhancing customer engagement, with creative strategies like a playful spinning wheel to drive email capture rates. - The challenges faced by a one-person marketing team and the need for streamlined communication and control over marketing strategies. Viewers will gain actionable insights into the effectiveness of behavioral marketing, the significance of SMS over traditional email, and the benefits of integrating AI into marketing strategies. This video showcases how a brand can successfully adapt to changing market dynamics while maximizing ROI and enhancing customer experiences. Join us for a detailed exploration of how innovative marketing solutions can transform a brand's identity and drive significant 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Static Journeys to Smart Moments: 5.11 Tactical’s Path to Success with WunderkindAre you ready to transform your marketing strategies from static to dynamic? Join Amy Erdelsky and CJ Jacobs from 5.11 as they explore the critical evolution of brand marketing journeys in today's fast-paced digital landscape. In this engaging discussion, you'll learn about: - The shift from rigid, rule-based marketing to more adaptive, customer-centric approaches. - CJ's extensive background in marketing, from his early days in email marketing to leading acquisition and retention at 5.11. - The unique challenges and opportunities that arise from 5.11’s brand pivot, expanding their audience while maintaining core customer engagement. Key takeaways include: - Insights into the importance of personalization in marketing and the barriers brands face in achieving it. - Strategies for reducing customer fatigue while optimizing performance across various channels. - The potential of AI-driven tools to enhance marketing efforts and the importance of letting go of control to achieve better results. Discover how 5.11 is leveraging its rich history and innovative thinking to connect with a broader audience and drive sustainable growth. This conversation is packed with actionable insights that can inspire your brand to embrace change and thrive in the evolving marketplace. 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you a parent seeking stylish and unique apparel for your little ones? Dive into the inspiring journey behind Little Trouble, a brand founded by a passionate mom who took matters into her own hands when she couldn't find cool boy clothes for her son, Cash. In this video, you'll discover: - The inception of Little Trouble and its evolution over three years, embodying a nostalgic yet modern aesthetic designed for millennial parents. - Insights into the direct-to-consumer model and how the brand is navigating potential partnerships with retail outlets while prioritizing customer engagement. - The importance of capturing lost revenue through effective marketing strategies, as shared through the founder's experience with Wunderkind. - How leveraging advanced tools and technology can transform customer journeys and boost retention rates, particularly in a competitive market filled with emerging brands. Key takeaways include actionable strategies for building a successful brand, understanding the significance of email and text marketing, and the vital role of identity resolution in creating personalized shopping experiences. Join us to learn how passion projects can grow into thriving businesses while maintaining a focus on joy and creativity in children's fashion. Whether you're a parent or an entrepreneur, this video offers valuable insights that will inspire you to chase your 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the complexities of programmatic advertising can be daunting, especially with the growing emphasis on sustainability and attention metrics. In this insightful video, Connor Rose, Group Director at Wavemaker, shares his expertise on how agencies can lead in these pivotal areas. Key points covered in this video include: - **Sustainability and Attention Metrics**: Discover how Wavemaker is addressing clients' concerns about their carbon footprint and the impact on media performance. Learn why it's essential for brands to prioritize sustainable practices and engage with meaningful initiatives. - **Cookie-less Future Preparedness**: Connor discusses the varying preparedness of advertisers for the cookie-less landscape and the importance of first-party data. Gain insights into how technology partners are equipping brands for this transition. - **Wunderkind's Strategic Value**: Learn about the unique ways Wunderkind supports GroupM clients, from inventory curation to tailored creative services. Understand how Wunderkind transcends traditional advertising methods to drive brand recognition and lift across various campaigns. - **Personalized Advertising Solutions**: The video highlights the significance of hyper-personalized messaging in achieving client goals, whether for branding or lower-funnel business KPIs. Explore how Wunderkind's approach to personalization empowers advertisers to connect with diverse demographic groups effectively. - **Building Strong Partnerships**: Connor emphasizes the importance of collaboration and communication in achieving campaign success. Discover how Wunderkind's responsive service fosters trust and enhances the efficiency of advertising efforts. Join us as we unpack the future of digital advertising, where creativity meets analytics, and discover actionable insights to elevate your marketing strategy in a rapidly evolving 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the rapidly evolving world of wellness and cognitive enhancement, discover how Neurohacker Collective is redefining the standards with its flagship product, Qualia Mind, and an exciting range of supplements. Join Lauren Alexander, head of marketing, as she shares insights into the company's journey since the launch of Qualia Mind in 2015, which established its reputation within the biohacker community. With a commitment to quality and a mission to improve lives, Neurohacker has expanded its offerings to include longevity, anti-aging, digestion, and vision supplements. Key topics covered in this video include: - The evolution of Neurohacker Collective and its dedication to high-quality, science-backed supplements. - The pivotal role of partnerships, particularly with Wunderkind, in driving marketing success and customer engagement. - Strategies for optimizing marketing efforts through targeted messaging and personalized customer experiences, emphasizing the importance of behavior-driven communication. - The significance of product development in fostering customer loyalty and retention, illustrated by the successful launch of Qualia Senolytic. - The future of marketing with a focus on SMS integration and innovative promotion strategies. Viewers will gain actionable insights into how to effectively engage health-conscious consumers, the importance of leveraging partnerships for growth, and strategies to enhance customer loyalty through personalized marketing. Tune in to learn how Neurohacker Collective is not just about supplements; it's about a mission to contribute positively to humanity's health and well-being.https://www.wunderkind.co/hubfs/Neurohacker-Collective.mp4415nonoNeurohackerCollectiveQualiaSupplementsMarketingStrategiesCustomerLoyaltyBiohackingCommunityhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Success-Story-Card-Neuro-Hacker.pngSuccessStoryCardNeuroHackerSuccessStoryCardNeuroHackerhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/LaurenAlexander.jpegLaurenAlexanderLaurenAlexanderhttps://www.wunderkind.co/hubfs/Neurohacker2.jpgNeurohacker2Neurohacker22026-03-06https://www.wunderkind.co/blog/wunderkind-shares-critical-black-friday-cyber-monday-insightshttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/CHino4_501x366-1.pngCHino4501x3661CHino4501x3661https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-20https://www.wunderkind.co/blog/ios-26-and-messaging-filters-why-your-program-stays-strong-and-how-to-safeguard-it-furtherhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Wunderkind_News_Chino1_501x366.pngWunderkindNewsChino1501x366WunderkindNewsChino1501x3662026-02-20https://www.wunderkind.co/partner/iterable2026-04-01https://www.wunderkind.co/blog/how-to-audit-your-martech-stackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/B2C_4-1.pngB2C41B2C41https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-20https://www.wunderkind.co/blog/unlocking-growth-with-the-power-of-personalizationhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Yellow3_501x366-Dec-22-2025-08-39-40-3180-PM.pngYellow3501x366Dec2220250839403180PMYellow3501x366Dec2220250839403180PMhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-23https://www.wunderkind.co/blog/customer-data-platforms-podcast-episodehttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Individuality-Unleashed-Podcast-Updated-Thumbnail-S1E5_play-button.pngIndividualityUnleashedPodcastUpdatedThumbnailS1E5playbuttonIndividualityUnleashedPodcastUpdatedThumbnailS1E5playbuttonhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/news_5-Dec-04-2025-05-07-58-5478-PM.pngnews5Dec0420250507585478PMnews5Dec0420250507585478PMhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lg2026-02-20https://www.wunderkind.co/case-studies/kurt-geigerhttps://www.wunderkind.co/hubfs/Kurt%20Geiger%20Explores%20Build%20v%20Buy%2c%20Wunderkind%20Smashes%20In-House%20Email%20Revenue%20Solution.mp4/medium.jpgKurt Geiger Explores Build vs. Buy, Wunderkind Smashes In-House Email Revenue SolutionAre you navigating the challenges of modern digital marketing while trying to enhance customer engagement? Dive into this insightful conversation with Gareth Rees-John, Chief Digital Officer at Kurt Geiger, as he shares the brand's journey towards leveraging first-party data for personalized marketing experiences. In this video, you'll explore: - The evolution of Kurt Geiger from a UK-focused brand to a global player in affordable luxury handbags and accessories. - The significance of first-party data in enhancing customer relationships and driving marketing efficiency. - A deep dive into how Wunderkind's technology transformed Kurt Geiger’s approach to abandoned cart and browse campaigns, leading to impressive improvements in email capture rates and overall conversion. Key takeaways include: - The critical role of first-party data in today's privacy-centric environment and how it can enrich brand-customer relationships. - Insights into effectively utilizing data for personalized marketing strategies that yield higher ROI. - Real-world examples of how integrating advanced technologies can streamline marketing efforts and enhance customer experiences. Join us as we uncover the strategies that helped Kurt Geiger maximize its marketing potential and achieve remarkable growth in a competitive landscape. This discussion is a must-watch for any marketer looking to harness data-driven insights and elevate their brand's performance.https://www.wunderkind.co/hubfs/Kurt%20Geiger%20Explores%20Build%20v%20Buy%2c%20Wunderkind%20Smashes%20In-House%20Email%20Revenue%20Solution.mp41092nonoFirstPartyDataEmailMarketingKurtGeigerPersonalizationTechnologyAbandonedCartCampaignshttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/KurtGeiger-HomepageImage.jpgKurtGeigerHomepageImageKurtGeigerHomepageImagehttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/woman_with_handbag_aeef44e33bc2408e81f801db07a85911.pngwomanwithhandbagaeef44e33bc2408e81f801db07a85911womanwithhandbagaeef44e33bc2408e81f801db07a85911https://www.wunderkind.co/hubfs/Gareth.jpgGarethGareth2026-02-26https://www.wunderkind.co/case-studies/true-botanicalshttps://www.wunderkind.co/hubfs/True%20Botanicals.mp4/medium.jpgTrue BotanicalsIn today's fast-paced marketing landscape, efficiency and innovation are key to success. Discover how Wunderkind's advanced solutions can revolutionize your marketing strategy by streamlining operations and maximizing engagement. In this video, we delve into the transformative power of the Audiences platform and Studio, designed to enhance collaboration between creative and strategic teams. Learn how these tools can significantly reduce project timelines, enabling quicker iterations for last-minute promotions and fresh content. Key highlights include: - The importance of integrating AI solutions like Audiences to alleviate pressure on creative teams and improve efficiency. - How Studio empowers marketers to generate diverse content formats independently, enhancing ownership and agility in the creative process. - Insights into optimizing user journeys through Privacy ID, ensuring personalized messaging without overwhelming consumers. As younger generations become more privacy-conscious, understanding the evolving landscape of consumer expectations is critical. We explore how to adapt your marketing strategies to foster deeper connections while respecting data privacy. Additionally, discover the impressive performance of Wunderkind's SMS marketing, which rivals traditional email campaigns, driving significant engagement and revenue growth. Join us as we explore actionable insights and strategies to elevate your marketing efforts, enhance customer retention, and navigate the complexities of modern performance marketing. Embrace innovation and unlock your brand's full potential with Wunderkind.https://www.wunderkind.co/hubfs/True%20Botanicals.mp4509nonoAudiencesPlatformConsumerEngagementAIInMarketingEmailAndSMSMarketingWunderkindToolshttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/true%20botanicals%201.jpgtruebotanicals1truebotanicals1https://www.wunderkind.co/hubfs/Imported_Blog_Media/truebotanicals-productimage2.jpgtruebotanicalsproductimage2truebotanicalsproductimage2https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/molly.jpgmollymolly2026-02-26https://www.wunderkind.co/blog/beyond-the-esp-how-wunderkinds-identity-network-and-ai-redefine-customer-engagementhttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Chino5_501x366-2.pngChino5501x3662Chino5501x3662https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-23https://www.wunderkind.co/blog/wunderkind-unveils-ai-experienceshttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/AI-EXP_PR_1200x675-2.pngAIEXPPR1200x6752AIEXPPR1200x6752https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblack2026-02-23https://www.wunderkind.co/blog/the-moment-restaurant-marketing-changed-and-why-this-guide-mattershttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/Performance_Marketing_Black2_501x366.pngPerformanceMarketingBlack2501x366PerformanceMarketingBlack2501x3662026-02-20https://www.wunderkind.co/blog/unifying-user-identity-introducing-wunderkind-privacyidhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Product-and-Engineering-Flamingo_Blog-Card_501x366_01-3.pngProductandEngineeringFlamingoBlogCard501x366013ProductandEngineeringFlamingoBlogCard501x366013https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblack2026-02-23https://www.wunderkind.co/case-studies/momahttps://www.wunderkind.co/hubfs/Unlocking%20the%20Art%20of%20Personalization-%20A%20Conversation%20with%20MoMA%E2%80%99s%20Head%20of%20eCommerce.mp4/medium.jpgUnlocking the Art of Personalization- A Conversation with MoMA’s Head of eCommerceUnlock the secrets of effective retail marketing with MoMA as we explore how their retail division drives revenue while supporting the institution's mission. In this insightful video, we delve into the strategic approach taken by MoMA's retail team, emphasizing how every purchase contributes to the broader goals of the nonprofit organization. Key themes include: - **Collaborative Efforts**: Discover how MoMA's retail department works closely with various teams, including marketing and membership, to ensure cohesive branding and messaging across all channels. - **Personalization Strategies**: Learn how MoMA leverages email marketing and SMS to tailor communications for different customer segments, enhancing engagement and driving conversions. - **Wunderkind Partnership**: Understand the role of Wunderkind in expanding MoMA's reach and optimizing customer interactions through data-driven insights and innovative marketing techniques. - **Data Privacy and Compliance**: Explore MoMA's commitment to protecting user data while still effectively communicating with customers, ensuring a balance between personalization and privacy. - **Performance Tracking**: Gain insights into how MoMA evaluates marketing effectiveness, utilizing analytics to drive decisions and enhance ROI. Key takeaways from this video include: - The importance of collaboration among departments to maintain brand integrity. - The critical role of personalized messaging in engaging diverse customer demographics. - How effective data management can lead to improved marketing performance. Join us as we uncover how MoMA's retail division not only supports the art community but also sets a standard for innovative marketing in the nonprofit sector. This is an essential watch for anyone looking to elevate their marketing strategies through creativity and data-driven 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the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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you ready to elevate your brand awareness on a global scale? Join Gabriela from Havaianas as she shares the transformative journey of enhancing brand visibility and overcoming marketing challenges with the help of Wunderkind. In this insightful video, Gabriela discusses: - The iconic status of Havaianas in Brazil and the brand's mission to expand its reach worldwide. - The importance of brand awareness and the strategies implemented to achieve it, including paid media and organic social efforts. - How Wunderkind revolutionized their CRM approach by streamlining trigger journeys, significantly boosting revenue and subscription rates. Key takeaways include: - The critical role of effective user identification in optimizing email and SMS marketing. - Insights into maximizing customer engagement during peak sales events like Black Friday. - The benefits of reallocating marketing budgets from traditional paid media to more effective channels like SMS, enhancing customer communication. Discover how Havaianas is not just a footwear brand but a cultural heritage, and learn how innovative marketing solutions can drive success in the competitive e-commerce landscape. 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the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance analytics.https://www.wunderkind.co/hubfs/WNDK_PractitionerSurveyWebinar_V3.mp41536nonohttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Braze-black-logo-168x124.svgBrazeblacklogo168x124Brazeblacklogo168x124https://www.wunderkind.co/hubfs/Logos/168x124/Kendra-scott-black-logo-168x124-03.svgKendrascottblacklogo168x12403Kendrascottblacklogo168x12403https://www.wunderkind.co/hubfs/Logos/168x124/Quad-Lock-black-logo-168x124-03.svgQuadLockblacklogo168x12403QuadLockblacklogo168x12403https://www.wunderkind.co/hubfs/Website%20Images/Icons/Proven-ROI-Guaranteed-nb.svgProvenROIGuaranteednbProvenROIGuaranteednbhttps://www.wunderkind.co/hubfs/Logos/168x124/KurtGeiger-logo-168x124-03.svgKurtGeigerlogo168x12403KurtGeigerlogo168x12403https://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Adobe-logo-168x124.svgAdobelogo168x124Adobelogo168x124https://www.wunderkind.co/hubfs/Website%20Images/Icons/Unmatched-Performance-nb.svgUnmatchedPerformancenbUnmatchedPerformancenbhttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Bloomreach-black-logo-168x124.svgBloomreachblacklogo168x124Bloomreachblacklogo168x124https://www.wunderkind.co/hubfs/2023%20Blog%20Card%20Patterns/Product-and-Engineering-Flamingo_Blog-Card_501x366_01.pngProductandEngineeringFlamingoBlogCard501x36601ProductandEngineeringFlamingoBlogCard501x36601https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/Imported_Blog_Media/Blue5_501x366-1.pngBlue5501x3661Blue5501x3661https://www.wunderkind.co/hubfs/Logos/168x124/AAA-black-logo-168x124-03.svgAAAblacklogo168x12403AAAblacklogo168x12403https://www.wunderkind.co/hubfs/Website%20Images/Header%20Images/Event-Ticketing_Header_512x512.pngEventTicketingHeader512x512EventTicketingHeader512x512https://www.wunderkind.co/hubfs/2026-Product-Engineering-Flamingo-Blog-Card-05.png2026ProductEngineeringFlamingoBlogCard052026ProductEngineeringFlamingoBlogCard05https://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Klaviyo-black-logo-168x124.svgKlaviyoblacklogo168x124Klaviyoblacklogo168x124https://www.wunderkind.co/hubfs/Logos/168x124/Iconic-london-black-logo-168x124-03.svgIconiclondonblacklogo168x12403Iconiclondonblacklogo168x12403https://www.wunderkind.co/hubfs/Wunderkind%20Theme%202025/Images/IMAGE%20(4)%20(1).webpIMAGE41IMAGE41https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Icons/Higher-Customer-Lifetime-Value-nb.svgHigherCustomerLifetimeValuenbHigherCustomerLifetimeValuenbhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Salesforce-london-black-logo-168x124.svgSalesforcelondonblacklogo168x124Salesforcelondonblacklogo168x124https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/guru-chilli.pngguruchilliguruchillihttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/B2C_Marketing_Yellow1_501x366.pngB2CMarketingYellow1501x366B2CMarketingYellow1501x3662026-02-20https://www.wunderkind.co/industry/lead-generation/https://www.wunderkind.co/hubfs/WNDK_PractitionerSurveyWebinar_V3.mp4/medium.jpgBridging the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance analytics.https://www.wunderkind.co/hubfs/WNDK_PractitionerSurveyWebinar_V3.mp41536nonohttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Braze-black-logo-168x124.svgBrazeblacklogo168x124Brazeblacklogo168x124https://www.wunderkind.co/hubfs/Logos/168x124/Quad-Lock-black-logo-168x124-03.svgQuadLockblacklogo168x12403QuadLockblacklogo168x12403https://www.wunderkind.co/hubfs/Logos/168x124/Kendra-scott-black-logo-168x124-03.svgKendrascottblacklogo168x12403Kendrascottblacklogo168x12403https://www.wunderkind.co/hubfs/Website%20Images/Icons/Proven-ROI-Guaranteed-nb.svgProvenROIGuaranteednbProvenROIGuaranteednbhttps://www.wunderkind.co/hubfs/Logos/168x124/KurtGeiger-logo-168x124-03.svgKurtGeigerlogo168x12403KurtGeigerlogo168x12403https://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Adobe-logo-168x124.svgAdobelogo168x124Adobelogo168x124https://www.wunderkind.co/hubfs/Website%20Images/Icons/Unmatched-Performance-nb.svgUnmatchedPerformancenbUnmatchedPerformancenbhttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Bloomreach-black-logo-168x124.svgBloomreachblacklogo168x124Bloomreachblacklogo168x124https://www.wunderkind.co/hubfs/2023%20Blog%20Card%20Patterns/Product-and-Engineering-Flamingo_Blog-Card_501x366_01.pngProductandEngineeringFlamingoBlogCard501x36601ProductandEngineeringFlamingoBlogCard501x36601https://www.wunderkind.co/hubfs/Imported_Blog_Media/Blue5_501x366-1.pngBlue5501x3661Blue5501x3661https://www.wunderkind.co/hubfs/Logos/168x124/AAA-black-logo-168x124-03.svgAAAblacklogo168x12403AAAblacklogo168x12403https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lghttps://www.wunderkind.co/hubfs/2026-Product-Engineering-Flamingo-Blog-Card-05.png2026ProductEngineeringFlamingoBlogCard052026ProductEngineeringFlamingoBlogCard05https://www.wunderkind.co/hubfs/Logos/168x124/Iconic-london-black-logo-168x124-03.svgIconiclondonblacklogo168x12403Iconiclondonblacklogo168x12403https://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Klaviyo-black-logo-168x124.svgKlaviyoblacklogo168x124Klaviyoblacklogo168x124https://www.wunderkind.co/hubfs/Website%20Images/Header%20Images/LeadJen_Header_512x512_01.pngLeadJenHeader512x51201LeadJenHeader512x51201https://www.wunderkind.co/hubfs/Wunderkind%20Theme%202025/Images/IMAGE%20(4)%20(1).webpIMAGE41IMAGE41https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Icons/Higher-Customer-Lifetime-Value-nb.svgHigherCustomerLifetimeValuenbHigherCustomerLifetimeValuenbhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Logos/Partner%20Logos/Salesforce-london-black-logo-168x124.svgSalesforcelondonblacklogo168x124Salesforcelondonblacklogo168x124https://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/guru-chilli.pngguruchilliguruchillihttps://www.wunderkind.co/hubfs/DO%20NOT%20USE%20-%202023%20Blog%20Card%20Patterns/B2C_Marketing_Yellow1_501x366.pngB2CMarketingYellow1501x366B2CMarketingYellow1501x3662026-02-20https://www.wunderkind.co/blog/rise-of-buy-now-pay-laterhttps://www.wunderkind.co/hubfs/Imported_Blog_Media/BuyNowPayLater_1024x536.pngBuyNowPayLater1024x536BuyNowPayLater1024x536https://www.wunderkind.co/hubfs/Imported_Blog_Media/ecommerce-trends_5.pngecommercetrends5ecommercetrends5https://www.wunderkind.co/hubfs/PDFs/Wunderkind_Logo_rgb_black.svgWunderkindLogorgbblackWunderkindLogorgbblackhttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/shapeshifter-bg-blueberry_aqua500-lg.jpgshapeshifterbgblueberryaqua500lgshapeshifterbgblueberryaqua500lghttps://www.wunderkind.co/hubfs/Website%20Images/Pattern%20Backgrounds/archetype-bg-plum_plum500-lg.pngarchetypebgplumplum500lgarchetypebgplumplum500lg2026-02-20https://www.wunderkind.co/case-studies/case-matehttps://www.wunderkind.co/hubfs/Case-Mate.mp4/medium.jpgCase-MateAre you curious about how a leading mobile case company leverages text and email marketing to drive growth? In this insightful video, T.R. Wohlt from Casemate shares his expertise on the company's innovative e-commerce strategies and the evolving landscape of mobile engagement. Key takeaways from this video include: - The importance of mobile traffic: Learn how Casemate has transitioned from 70% to over 90% mobile traffic and why this shift is crucial for their marketing approach. - Text and email marketing strategies: Discover how Casemate utilizes text and email as primary channels for customer acquisition, product launches, and driving revenue. - Seasonal marketing insights: Understand the impact of product launches, particularly with Apple, on the e-commerce calendar and how Casemate prepares for major sales events like Black Friday. - The role of social advertising: Delve into how platforms like TikTok and Facebook are integrated into their marketing strategy to attract new customers. - Customer engagement and retention: Explore how text messaging creates a VIP experience for customers, driving loyalty without a traditional loyalty program. Join us to gain valuable insights into the intersection of mobile marketing and e-commerce, and learn how to effectively engage your audience in a fast-paced digital environment. 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the Analytics Gap: Kendra Scott + Wunderkind Reveal How Marketers Win in 2025Featuring: Tim Glomb, VP Digital, Content & AI — Wunderkind Lauren Zarzour, Sr. Director of Paid & Owned Marketing — Kendra Scott In this data-driven conversation, Tim Glomb sits down with Kendra Scott’s Lauren Zarzour to unpack the findings of Wunderkind’s new Practitioner Analytics Survey—and what brands must do to measure smarter, operate faster, and prove impact in 2025. Lauren brings a unique, hands-on leadership perspective that bridges executive priorities with frontline practitioner realities, offering clear, practical insight into how modern teams should think about analytics, attribution, and identity. In this discussion, they explore: Why daily metrics can mislead marketers—and how to zoom out for meaningful trends How identity resolution unlocks anonymous traffic and powers true personalization What AI should actually do for marketers (segmentation, optimization, insights) Why data privacy, model inputs, and brand-safe copy generation matter more than ever The challenges of fragmented analytics tools and how Wunderkind brings clarity with its new Analytics + Pulse platform How marketers should report up to leadership—storytelling, visualization, and simplicity Why incrementality is hard, what most teams get wrong, and how Wunderkind measures true lift Packed with real examples, practical advice, and clear direction for 2025, this chapter helps marketers close the analytics gap and build a smarter, more confident measurement strategy—powered by Wunderkind’s identity and performance 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How AAA Club Alliance Accelerates Growth with Digital TransformationAre you ready to explore the innovative world of AAA and how they are embracing change to better serve their members? In this video, we dive deep into the transformation AAA Club Alliance is undergoing to enhance its member experience and marketing strategies. Key takeaways from this discussion include: - **Understanding AAA's Role**: Learn about AAA's extensive network, boasting over 63 million members across the US and Canada, and how they focus on roadside assistance, discounts, and travel benefits. - **Evolving Marketing Strategies**: Discover how AAA is pivoting from traditional marketing methods towards more digital and personalized approaches to attract a digitally savvy audience. - **Data-Driven Decision Making**: Gain insights into how AAA leverages data analytics to identify and nurture potential members, enhancing their customer journey from awareness to conversion. - **Performance Marketing Insights**: Explore how AAA has implemented Wunderkind’s innovative tools to increase email traffic and conversions significantly, optimizing their cost per member acquired. - **Personalization and Engagement**: Understand the importance of first-party data and how AAA is using it to create tailored experiences that resonate with members, ensuring higher retention rates. Join us in this enlightening conversation that highlights how AAA is not just a roadside assistance provider but a forward-thinking organization committed to providing value and exceptional service to its members. 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