Since opening their first store in Japan in 1984, UNIQLO has been providing simple, well-designed clothes to customers around the globe. With a large international following, UNIQLO relies on its digital channels to communicate with audiences and drive revenue, especially in those countries where they don’t have a brick-and-mortar presence. UNIQLO’s marketing team found itself at a crossroads when they realized their email service provider’s built-in triggered email tool wasn’t providing the results they needed. They wanted to build a more in-depth marketing strategy, send higher-converting triggered emails, and recognize more shoppers across devices.
But with their existing provider, they were identifying less than 15% of site abandoners, and their marketing campaigns were disjointed across channels, influenced by too many disparate vendors.