With digital transformation quickly taking over the fashion industry, Boston Proper, a historically catalog-driven company, saw an opportunity to connect with their shoppers in new and exciting ways, like by supercharging their email program to make it a powerful, one-to-one channel. So, Amy Larson, VP Marketing and eCommerce at Boston Proper, and her team turned to Wunderkind better recognize their previously anonymous site visitors, capture more email addresses and send relevant, timely triggered emails to their customers.
In this case study, discover how Boston Proper worked with Wunderkind to:
– Increase their identification rate by 60%
-Drive a 2.8X increase in traffic from triggered emails
– Drive 18.8% of Boston Proper’s total digital revenue