Mizuno: Accelerating Personalization with Wunderkind
Mizuno: Accelerating Personalization with Wunderkind
A Japanese sportswear company with a global appeal, Mizuno’s mission is to contribute to society by advancing sporting goods and promoting sports. The brand decided to partner with Wunderkind to offer their diverse audiences a more tailored brand experience. By partnering with Wunderkind, Mizuno was able to:
- Better target their current customers, drive them to cart quicker and focus on eCommerce KPIs such as AOV and conversion rate.
- Build out their CRM and increase their active customer base.
- Enhance user experience after sign-up by showing users personalized interactions.
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