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Google has announced that it is delaying its plans to phase out third-party cookies from its Chrome browser, granting a much-discussed extension to 2024. Despite this reprieve, the next year will likely see a significant shift in how marketers target, segment and engage with their audiences.
Focusing on the eCommerce landscape in the Netherlands, we’ve put together a comprehensive report on personalisation, marketing and the drive for first-party data in retail, as the industry moves toward a cookie-less future – informed by insights from a survey of 500 Dutch consumers and a panel of 30 local eCommerce leaders.
Download this report to learn: