Lauren Alexander, Senior VP, Marketing, at Neurohacker Collective, discusses the company's marketing strategies and partnership with Wunderkind. Neurohacker Collective focuses on utilizing various channels, including social media, podcasts, blogs, emails, and SMS, to engage their health-conscious audience. Lauren emphasizes the importance of balancing AI adoption carefully, avoiding burnout among marketing professionals. The company also runs successful promotions, including "Black Friday in July," and maintains authenticity by prioritizing community engagement and valuable content. Overall, Neurohacker Collective's approach revolves around aligning marketing strategies with the company's values and mission.
Neurohacker Collective were bringing lots of high-quality traffic to their site, but they were struggling to identify it, capture it, and trigger contextually relevant messages. Enter Wunderkind.
Wunderkind's identity network was able to capture website traffic and then with email and text, optimize messaging strategies to serve the right message at the right time to maximize sales conversions.
Lauren Alexander said: "It's my job to grow revenue for the company. And what's great about Wunderkind's technology is they really have the science down to serving up the correct message in a behavioral and a personal way to maximize conversions and revenue for my company."
"The strategies and insights that the Wunderkind team continues to bring to the table and opportunities to innovate our channel has been amazing and has really contributed to the growth of the business."
- Lauren Alexander, Head of Marketing, Neurohacker Collective