Klaviyo has become a go-to platform for beauty marketers looking to deliver timely, relevant messages. But beauty journeys are rarely straightforward. Shoppers discover products through social and creators, research ingredients, shades and reviews, and return across sessions before deciding what belongs in their routine. The result? Even the best Klaviyo flows only reach shoppers you can identify, leaving high-intent beauty traffic unaddressed.
That’s not a gap in your strategy. It reflects how beauty consumers discover, research and buy today. The good news: There’s a way to bring more high-value, anonymous visitors into your existing Klaviyo campaigns, without overhauling your tech stack, adding complexity or changing how your team works.
Wunderkind’s identity technology works alongside Klaviyo to recognize more shoppers as they explore products, categories and routines. That means more opportunities to continue the conversation through owned channels and make every message you send work harder.