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Making Every Klaviyo Message Count

A Practical Guide to Identity Resolution for Beauty
Making Every Klaviyo Message Count

A Practical Guide to Identity

Resolution for Beauty

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Klaviyo has become a go-to platform for beauty marketers looking to deliver timely, relevant messages. But beauty journeys are rarely straightforward. Shoppers discover products through social and creators, research ingredients, shades and reviews, and return across sessions before deciding what belongs in their routine. The result? Even the best Klaviyo flows only reach shoppers you can identify, leaving high-intent beauty traffic unaddressed.

That’s not a gap in your strategy. It reflects how beauty consumers discover, research and buy today. The good news: There’s a way to bring more high-value, anonymous visitors into your existing Klaviyo campaigns, without overhauling your tech stack, adding complexity or changing how your team works.

Wunderkind’s identity technology works alongside Klaviyo to recognize more shoppers as they explore products, categories and routines. That means more opportunities to continue the conversation through owned channels and make every message you send work harder.

What’s changed?

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The Opportunity

Expanding Your Klaviyo Audience

Klaviyo is exceptional at orchestrating personalized campaigns for customers it recognizes. But beauty journeys are fragmented across social discovery, product research, devices and repeat visits, meaning even sophisticated programs are only as broad as the audience you can identify.

For beauty marketers, that creates an opportunity. A shopper might discover a serum through a creator, research ingredients and reviews, then return days later to compare products, yet leave without triggering a message because their identity isn’t captured.

These aren’t simply casual browsers; they can be high-intent shoppers considering what to buy next.

Wunderkind works alongside Klaviyo to connect more of these visitors to real, permissioned profiles. The result is a larger, richer audience for campaigns you already run, creating more opportunities to continue the conversation as shoppers research products, build routines and move towards purchase, without disrupting your existing flows or adding complexity.

A typical beauty brand’s website traffic:

30% known, marketable in Klaviyo
70% anonymous… until now
Identity Resolution in Practice

What Makes It Work?

For beauty marketers, “identity resolution” simply means recognizing more people visiting your website, even if they haven’t logged in, filled out a form or clicked an email.

Every time someone browses your site, they leave behind signals: the skincare concerns they research, products they compare, categories they revisit and their behavior across sessions. When these signals are connected to real profiles using permissioned, privacy-compliant data, you can better understand intent and reconnect with shoppers who might otherwise remain out of reach.

Wunderkind specializes in bridging this gap. Our technology matches anonymous visits to known profiles, such as an email address or phone number already in your Klaviyo account. This turns browsing behavior into richer customer intelligence, helping marketers create more relevant journeys based on real-time intent.

It happens behind the scenes, with consent and privacy at the forefront, giving your team more recognized shoppers and behavioral context to power timely, personalized email and SMS through the Klaviyo programs you already use.

 

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How Wunderkind + Klaviyo Drive Greater Reach and Results

Wunderkind works behind the scenes to recognize more beauty shoppers visiting your website, whether they’re returning customers on a new device or browsing anonymously as they research their next purchase. Once identified, these profiles flow directly into your existing Klaviyo setup, making them available for the campaigns and flows you already use.

No need to rebuild or rewire anything. Your proven Klaviyo programs continue to deliver, but now they can reach a broader, richer audience. This means:

More shoppers receive cart abandonment messages while purchase intent is still high
Win-back and nurture flows reconnect with more customers considering their next purchase or replenishment
Campaigns benefit from richer behavioral signals, from products and categories browsed to demonstrated purchase intent
 

All of this happens without disrupting your current marketing process. Your team keeps the control and flexibility of Klaviyo, while Wunderkind helps more of your beauty shoppers become recognizable and addressable.

Beauty brands combining Wunderkind with Klaviyo have seen:

8x Up to 8x increases in triggered email revenue
6x A 6x or greater increase in on-site identification rates (vs. the typical 5% with just standard forms/cookies)
10-15% Average 10–15% of total digital revenue driven by Wunderkind-triggered messaging

More Impact from the Campaigns You Already Run

Adding Wunderkind to your Klaviyo stack doesn’t change the campaigns you’ve built. It means more of the right beauty shoppers can receive them, often at the moments that matter most. Here’s what that looks like in practice:

Cart abandonment is already a key revenue-driving flow. But only a fraction of abandoners can typically be identified and messaged. With Wunderkind’s identity resolution working alongside Klaviyo, more high-intent shoppers can receive timely, personalized reminders about the products they considered, helping turn more abandoned beauty baskets into purchases.

Beauty purchases often involve repeat research, replenishment and consideration across multiple sessions. Wunderkind helps reconnect with shoppers who may have switched devices, cleared cookies or never filled out a form, but continue to show interest. Your existing flows can reach more of these shoppers, whether they’re considering a first purchase, returning to a product or ready to replenish a routine.

Because Wunderkind identifies and captures permissioned profiles in real time, you can grow your Klaviyo audiences with more engaged, opted-in shoppers. Richer behavioral signals can also help make messaging more relevant, from the products and categories shoppers browse to the routines and replenishment needs their behavior indicates.

Case Study

True Botanicals

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True Botanicals, a high-performance beauty brand, wanted to create a more seamless customer experience while driving greater value from its owned channels. The team needed to identify more unknown site visitors, grow email and text opt-ins, and increase revenue without adding lift for its team.

By deepening its partnership with Wunderkind, True Botanicals was able to:

Drive measurable revenue growth, generating more value from email and text by reaching and engaging more high-intent shoppers.
 
Unify email and text messaging, creating more opportunities to deliver relevant, intelligent offers with a more streamlined customer experience.
Drive measurable revenue growth, generating more value from email and text by reaching and engaging more high-intent shoppers.

 

"With Wunderkind we immediately saw a 122% lift in SMS revenue, which is huge. Learn from our experience, I would recommend just going with Wunderkind. They have always blown past our ROI targets on our investment.”

-Molly Delp VP, eCommerce and Digital Marketing,

True Botanicals

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+122% lift in text revenue when moved from Attentive to Wunderkind
2.4x lift in revenue with Wunderkind Email + Text solutions
10% total digital revenue driven by Wunderkind

Working with Wunderkind and Klaviyo

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No. Klaviyo remains the hub for your email and SMS campaigns. Wunderkind works alongside it to identify more beauty shoppers and expand the permissioned audience your existing campaigns can reach.

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No. Your Klaviyo flows and segments remain intact. Improved identification can make more shoppers eligible for messaging, including customers returning to research products or continue their routine.

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No. The Wunderkind and Klaviyo integration is designed for straightforward setup, without heavy technical resources or new tools for marketers to learn.

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Wunderkind’s identity solution is built with privacy and compliance at its foundation, with user consent and experience at the forefront.

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No. Wunderkind expands your addressable audience while your team continues working with the Klaviyo campaigns, flows and tools it already knows.

Better Together: At A Glance

 

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What to Expect

Getting Started

Adding Wunderkind to your Klaviyo programs is designed to be quick, straightforward and supported at every step.

1. Integration

Wunderkind connects with your existing tech stack, including Klaviyo, with minimal technical lift. Most brands are up and running within days, not weeks.

2. Audience Growth Begins

Once Wunderkind’s identity technology is live, you can start recognizing more beauty shoppers as they browse products, research ingredients, compare options and return across sessions, expanding the audience available within Klaviyo.

3. More Reach for Existing Flows

The campaigns you already run, from cart abandonment and nurture to win-back and post-purchase, can begin reaching more shoppers. There’s no need to rebuild the programs already working for your brand.

4. Ongoing Optimization

Regular reporting and insights help you understand the impact, while your Wunderkind team works with you to fine-tune your strategy over time.

Ready to see what more is possible?

See how much more value you could drive from your existing Klaviyo setup by recognizing and reaching more of the beauty shoppers already visiting your site.

Wunderkind

Wunderkind is redefining agentic marketing decisioning, where identity meets AI to deliver increased revenue through personalization across channels.

As an agentic AI decisioning platform, Wunderkind helps beauty brands expand reach and drive revenue by identifying more of their traffic and optimizing message delivery across email, text, onsite, and ads. At its core is the Autonomous Marketing Platform (AMP), powered by a proprietary identity graph that tracks over 9 billion devices and observes 2 trillion+ digital events annually—turning anonymous traffic into known customers. Importantly, this identity solution is cookie-free and privacy-conscious, enabling stronger match rates while maintaining compliance.

For beauty brands, that means recognizing more shoppers as they discover products, research ingredients and benefits, compare options, and return across sessions. Wunderkind dynamically selects and triggers the right message at the right time using real-time behavioral signals, outperforming traditional rules-based automation. AMP integrates easily via SDKs, APIs, or natively with ESPs, so brands can plug into the power of Wunderkind without replatforming or overhauling their stack.

Today, Wunderkind powers over $5 billion in attributable revenue annually for leading brands across retail and ecommerce, helping marketers turn more anonymous discovery and consideration into known customer relationships. Whether used as a fully managed service or integrated into a brand’s own stack, Wunderkind delivers measurable results through intelligent, autonomous experiences.

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