Wunderkind vs Listrak GXP

Drive up to 8X more revenue with superior identity resolution

Wunderkind’s Identity Network recognizes 9B+ devices and 1B+ profiles. Even if you’re on Listrak ESP, you can use Wunderkind to capture, engage, and convert more site visitors without disrupting your tech stack.

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Switched from Listrak GXP - Case study

D'Artagnan sees 11.3x revenue lift after switching to Wunderkind

After experimenting with Listrakʼs GXP solution, DʼArtagnan’s team knew they could drive more revenue with robust identification. Wunderkind helped set up their entire program and boosted their one-to-one email performance by over tenfold.

10.3%

of total digital revenue from one-to-one email, measured last click

11.3X

lift in triggered email revenue versus Listrak GXP

3X

lift in monthly email captures from Listrak GXP

"Easy" isn't always better

It’s true that companies already on Listrak ESP find it easier to integrate with Listrak GXP.

But if easy is all that matters, why do major retailers already using Listrak ESP choose Wunderkind for their triggered email campaigns?

Up to 8X extra revenue from 1:1 emails & text

The largest, most powerful Identity network

Built for how you want to work; fully managed or integrated

Listrak ESP clients choose Wunderkind over GXP

Compare and contrast

Maximize your revenue opportunity

Get a custom analysis of your revenue opportunity with Wunderkind. See how much revenue Listrak GXP is leaving on the table.

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We heard Listrak GXP promises the same or higher results than Wunderkind

But here’s what they’re not telling you…

They stretch attribution windows

Listrak GXP uses long attribution windows (e.g., 30-day click), which allows them to claim credit for conversions that may have come from other marketing channels.

They bundle more campaigns to boost metrics

Listrak GXP inflates their reports by including campaigns such as Welcome Emails, even though those emails are not tied to identity resolution or behavioral triggers.

They use their own platform for attribution, not your analytics

Listrak GXP’s attribution is tied to their own dashboard, where they control how results are displayed.

The Wunderkind

advantage

Wunderkind delivers proven revenue lift through the industry’s most advanced identity resolution and real-time behavioral targeting. For Listrak clients, we offer a fully managed experience—backed by expert strategy, creative, and optimization support–transparantly showing impact in your preferred attribution model.

7.3%

of total digital revenue from triggered email measured last-click in Google Analytics

2.6X

increase in triggered email revenue over Listrak GXP alone

#2

paid channel in Google Analytics

Switched from Listrak GXP - Case study

Christy Dawn boosts revenue by 2.6X compared to Listrak GXP

After seeing massive success with other Karp Reilly portfolios, digitally native brand Christy Dawn partnered with Wunderkind to expand the reach of their triggered emails. The results? A 2.6X increase in their previous Listrak performance.

Listrak GXP vs Wunderkind

Performance and feature comparison

	Wunderkind	Listrak GXP
Best for	Ambitious eCommerce brands That want to maximise performance and ROI from triggered email and text campaigns	Listrak ESP customers who prioritize faster ESP implementation
Revenue lift	Up to 8X increase vs Listrak GXP, based on results from clients	👎 Limited scale
Identity Network size	Industry's largest identity network 9B+ devices, 1B+ profiles with 14+ years of data	👎 Significantly smaller, built since 2020
Cookie reliance	None Fully deterministic, based on cross-browser, cross-device, and user behavior data	👎 Relies on cookies
ESP flexibility	Integrates with 75+ ESPs including Listrak ESP, Salesforce, Sailthru, and Klaviyo	Best with Listrak ESP also integrates with Salesforce, Sailthru, and Klaviyo
Integration flexibility	Fully managed model available for Listrak clients today. Flexible SDK, API, and Signals integrations available for other platforms	Primarily built for Listrak's own ESP
Performance Transparency	Attribution measured in your own analytics platform, with preferred attribution models	Uses extended attribution windows and in-platform reporting
Implementation times	Faster with almost any ESP based on stronger integrations with 75+ ESPs	Faster with Listrak ESP same or slower with other ESPs

Global Compliance

Drive revenue in all your key markets

Wunderkind is the only solution that uses every first, second, and third party identity resolution method while still respecting global privacy laws.

Choose between full-service and flexible integrations

Listrak charges extra for additional campaigns and optimizations. With Wunderkind, you get strategic execution, continuous optimization, and hands-on support.

Managed service

Our full-service team handles strategy, campaigns, creatives, and copy for you.

Build with Wunderkind

Seamlessly integrate with your existing martech stack, retain full brand control, and scale revenue from one-to-one messages.

Integrates smoothly with Listrak ESP

Switch to Wunderkind without disruption. Our team takes care of strategy, copywriting, development, quality assurance testing, and campaign activation.