The 2025 Research Insights Hub

Welcome to our original research hub where we go beyond brand metrics offering unfiltered insights from real consumers and brand marketers. We cover topics such as shopping trends, preferred digital touchpoints, and drivers of brand loyalty. From tariffs to holiday season, and eveything in between, bookmark this site and check back often for new research and reports.

In partnership with

A sneak peak of what you can expect…

1000's

of real-time insights from consumers and marketers

3x

country specific reports into consumer purchasing behaviour

$$$

Monthly surveying of reactions to the tariffs

Original Research

This exclusive, original research delivers real-time insights you won’t find anywhere else—designed to help you stay ahead of shifting consumer behavior and industry trends.

U.S. 2025 Consumer Insights

Actionable data on U.S. consumer behavior, loyalty drivers, and the digital touchpoints that matter most.

UK 2025 Consumer Insights

Start planning your 2025 campaigns with confidence, using preferences directly sourced from UK shoppers.

Australia 2025 Consumer Insights

Turn browsers into buyers with the purchasing preferences of Australian consumers.

Consumer Psychology Report

Insights you won’t find anywhere else. The motivations and behaviors driving consumers in peak buying seasons.

The U.S. Tariff Effect, May 2025

Real-time marketer and consumer insights revealing how tariffs are altering purchase behavior and performance strategy.

The 2025 Practitioner Survey

The critical challenges marketing teams face when it comes to attribution, reporting, and proving ROI.

Virtual Events

You have the report, now get the analysis. Watch regional expert commentary to gain insight and valuable strategies to navigate the evolving digital commerce landscape.

Decoding the U.S. Consumer Insights

Our U.S. experts chime in on the data points to deliver more impactful marketing initiatives this year.

Peak Season Tactics That Work All Year

Learn psychology-backed tactics to drive year-round success for any buying cycle or brand vertical.

Tariff Turmoil, May 2025

Timely, actionable insights from both sides of the market—300+ consumers and 150+ marketing leaders.

Bridging the Analytics Gap

Uncover how marketers from email, mobile, loyalty, CRM, and paid media are approaching analytics.

Vertical Reports

Discover tailored data and trends to help your industry thrive and build stronger connections with your customers.

The FAJA Consumer Insights Report 2025

Consumer behaviors and purchase intent in the fashion, apparel, jewelry and accessories.

Travel Consumer Insights Report 2025

Discover how personalization, loyalty, and AI-driven strategies are reshaping the future of travel marketing.

Beauty Consumer Insights Report 2025

What drives purchase intent, cart abandonment and loyalty in skincare, make-up, fragrances and body.

The Restaurant Consumer Insights Report 2025

Unlock key restaurant trends, diner behavior insights, and loyalty strategies to drive engagement and loyalty.

2025 Consumer Insights Report for Home and Décor

Strengthen consumer connections, grow revenue, and build lasting loyalty in 2025 and beyond.

U.S. Tariffs

Consumer Impact Survey Series, May 2025

Blogs

Our in-house experts share their insights and analysis of the 2025 consumer insights data.

Competing with Marketplaces

Why do shoppers turn to marketplaces, and what can brands do to shift the narrative?

Retail Dive: Unlocking 2025

Key U.S. consumer trends shaping digital commerce and how marketers connect with every generation