Wunderkind Corporation

Your Ad Choices

Wunderkind, Inc. is a behavioral automation software and analytics company. We help website publishers (our “Clients”) drive higher engagement from their website visitors (Internet “Users”) via our behavioral automation platform, data onboarding platform, ad serving platform, and interest-based ad platform (collectively, the “Platforms”).

Some of our Clients may utilize third-party advertisers on their websites and we may enable third-parties to collect information on this website. These third-party advertisers generally collect pseudonymous information across multiple non-affiliated websites and mobile apps to create interest segments for ad targeting and content customization purposes. This practice is sometimes referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”) and is distinct from the Behavioral Automation Platform and Data Onboarding Platform offered by Wunderkind. To learn more about third-party advertising companies and your choices regarding how that information is used, please visit https://optout.aboutads.info/.

Choice Mechanisms

Wunderkind supports high standards for digital privacy. We enable Users to opt-out from our Identity Platform (including cross-device linking), our Performance Advertising Platform and from our creation of profile segments as described below. Where our transfer of data to a third-party would be deemed a sale under applicable law, we offer a notice and the opportunity to opt-out from such sales. When you opt-out via the mechanisms described below, the opt-out mechanism tells our systems to stop ad targeting, profiling, using automated decision-making technologies and sale/sharing of data as required under applicable law for the opted out browser or device.

Opt-Out Choice Mechanism for the Websites. 

As noted above, our Websites allow third-parties to use cookies, pixels and similar technologies to collect data via the Websites for the purpose of targeting ads, profiling, and automated decision-making. These activities may be deemed a sale or share of personal information. If you want to prevent these third parties from collecting this data via the Websites on a going forward basis, you can click on the “cookie icon” on the lower corner of the Websites and customize your consent preferences via the Websites’ consent management platform.

Web based Opt-Out Choice Mechanisms for the Platforms.

You can opt-out of our Identity Platform and our Interest Based Ads Platform on your browser as follows:

• You can visit Wunderkind’s opt-out page at https://www.wunderkind.co/privacy/opt-out-of-data-processing/.
• When our systems detect that you’ve opted out via this method from a browser or device located in the EEA or UK, we will treat your opt-out request as a request for Wunderkind to stop collecting or processing data associated with this browser in accordance with EU/UK data protection law.
• Some of the advertisements we deliver via the Platforms and Services will contain the advertising option Icon, a symbol that we license from the Digital Advertising Alliance. If you click onto the advertising option icon, you will be taken to a page like this page where you will see behavioral advertising and other types of targeted advertising, including a mechanism that enables you to opt-out from Wunderkind’s use of data for targeted advertising.

When you opt out via the web-based choice mechanisms described above, we will attempt to place an opt-out cookie that instructs us not to use information about your browser for interest-based-advertising, ad targeting, profiling, automated decision-making and sales/shares of personal information via our Identity Platform and our Performance Advertising Platform.

If your browsers are configured to reject cookies when you visit our opt-out page, we cannot set our no-track / opt-out cookie. Also, this choice mechanism is only applicable to the browser you are using, so if you subsequently erase your cookies, use a different computer or change web browsers, you will need to opt-out again.

While our systems may be able to recognize a Do Not Track (DNT) setting in a browser, we currently take no response to such signals unless required to do so by law. When we see that a browser has enacted a Global Privacy Control (GPC) signal or a similar signal, we treat that browser as having opted out with respect to both our Website and our Identity and Performance Advertising Platforms.

Mobile App Opt-out Choice Mechanism for the Platforms. Where we process pseudonymous mobile ad IDs, we honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest-based ads” (Android). The NAI maintains a helpful list of opt-out mechanisms for mobile operating system platforms which you may find here. For devices where we are able to see that such a selection has been made, we will not use information collected about your mobile app usage on our Identity Platform and our Performance Advertising Platform. This choice mechanism is only applicable to the apps you are using on your current mobile device.

Wunderkind ensures that text (e.g., SMS/MMS), email, and similar direct marketing messages sent using our behavioral automation Platform contain a choice mechanism as required by applicable law.