Wunderkind Audiences
Wunderkind Audiences turns rich behavioral data into precise, high-intent audiences you can activate anywhere. Powered by Wunderkind’s AI decisioning, it uses models like Purchase Propensity and Product Affinity to expand the reach of personalized messaging by predicting when users are likely to be interested—so you target the right people with the right message, and put the same audiences to work wherever you activate.
Your hub for high-intent targeting and smarter activation
Unlock Performance
Identify and reach the customers most likely to convert with AI-driven audiences built from real behavior—views, add-to-cart, visits, and past purchases.
Optimize with Precision
Focus budget and messaging on high-propensity and high-affinity shoppers, suppress low-intent cohorts, and protect margin during promotions.
Activate Everywhere
Push audiences into the platform your team already works in — your ESP for owned channel campaigns, paid social platforms for advertising, BI and analytics tools for reporting, and anywhere else you want to put these audiences to work.
Key Capabilities
Identify intent, understand interests, and activate where you want—including paid social—with AI-powered audiences.
Purchase Propensity
Predicts each shopper’s likelihood to buy based on their behavior, allowing brands to sharpen retargeting, suppress low-intent shoppers, and focus spend on high-intent audiences across channels with AI-driven confidence.
Product Affinity
Analyzes browsing and purchase patterns to reveal which products and categories each shopper will engage with. Power tailored recommendations, drops, and category pushes that increase relevance, conversion, and revenue.
Integrated Audiences
Automatically delivers AI-built, identity-resolved audiences as always-current lists of email addresses and/or phone numbers into the platforms you activate from, so one audience serves sending, targeting, suppression, reporting, etc. Learn more about Integrated Audiences.