Wunderkind Audiences
Wunderkind Audiences turns rich behavioral data into precise, high-intent segments you can activate anywhere. Powered by WunderkindAI and machine-learning, it builds dynamic audiences—like Purchase Propensity and Product Affinity—so you target the right people with the right message across email, text, onsite, and paid social.
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Your hub for high-intent targeting and smarter activation
Unlock performance
Unlock performance
Identify and reach the customers most likely to convert with WunderkindAI-driven audiences built from real behavior—views, add-to-cart, visits, and past purchases.
Optimize with precision
Optimize with precision
Focus budget and messaging on high-propensity and high-affinity shoppers, suppress low-intent cohorts, and protect margin during promos.
Activate everywhere
Activate everywhere
Push audiences to your owned channels–email, text, and onsite personalization—and to paid social via Audiences for Meta for cohesive, omnichannel impact.
“We have seen 35% lower cost per purchase (CPP) with Audiences for Meta than with our other audiences in the same campaign, which has the goal of driving add to cart events. We are quite happy with this result and consider them great incremental audiences.”
Key Capabilities
Identify intent, understand interests, and activate across channels—including paid social—with AI-powered audiences.
Purchase Propensity
Product Affinity
Audiences for Meta
Activate Smarter Audiences
Learn how Purchase Propensity, Product Affinity, and Audiences for Meta turn behavior into high-intent segments across owned + paid.
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