Wunderkind Identity
Turn anonymous traffic into known, reachable customers across devices, sessions, and channels.
Closing the Identity Gap
Your stack only recognizes a fraction of your traffic. The real growth is hiding in the visitors you can’t identify.
On paper, your ESP, CDP, and analytics are “connected.” In practice, most of your site traffic never becomes a known, addressable customer profile.
- Up to 95% of visitors appear as “anonymous” in your martech stack.
- Only a small slice of that traffic ever makes it into your ESP or CDP as a marketable contact.
- Expired cookies, incognito browsing, new devices, and walled-garden channels break identity — even for loyal customers.
- As a result, your triggered programs are only working a minority of the revenue opportunity sitting right in front of you.
The Wunderkind Identity Network
Built on one of the largest and most accurate identity graphs — powered by real-time behavior, not static attributes — it recognizes far more of your visitors, stitches their actions into durable, privacy-first profiles, and feeds that intelligence into the tools you already use.
- 9B+ devices recognized every year
- 1B+ profiles recognized every year
- 2T+ behavioral signals processed annually
- 20–50% higher identification vs. first‑party data alone
- Up to 40% higher first‑party ID match rates vs. leading ESPs
Built for Privacy, Transparency, and Control
Wunderkind Identity is designed to prioritize privacy and transparency from the ground up. Identity resolution relies on privacy-safe, first-party signals and industry-approved frameworks, with server-side data collection and essential first-party cookies to extend recognition responsibly over time.
Identity is resolved across sites and devices using a combination of probabilistic and deterministic methods, while all data transfers are encrypted via SFTP or HTTPS, ensuring brands retain control over how identity is built, applied, and activated without opaque logic or cookie dependency.
Wunderkind never sells or shares first-party data, not even among clients, and only activates opted-in consumers.
The Impact of Identity
Wunderkind Identity turns anonymous visitors into durable, privacy-safe profiles that your ESPs, CDPs, and AI tools can actually act on.
You expand the audience you can reach, deepen what you know about each customer, and unlock new revenue from traffic that’s currently invisible.
Comprehensive Identity
With 9 billion devices recognized, Wunderkind identifies visitors across sessions, devices, and environments to create a unified view of customer behavior — capturing intent, preferences, and engagement as they evolve over time.
Customer Knowledge
Privacy and Compliance
Behavioral Intelligence
Capture and interpret real-time behavioral signals from known and anonymous visitors. This includes browse and search to cart and content engagement. Once recognized, you can trigger the next best action for every individual, automatically.
Marketable Reach
Identity Foundation
Wunderkind's identity is built by observing real-time customer behavior at scale and resolving it into durable, privacy-safe profiles.
First Party Data
Identity Graph
Wunderkind Identity recognizes over 9 billion consumer devices and 1 billion consumer profiles annually, creating one of the most comprehensive identity graphs in commerce.
Privacy ID
Increase identity rates by consolidating emails, phone numbers, device IDs, browsing behavior, shopping activity, and third-party identifiers into a single graph—powered by proprietary machine learning.
Identity Enrichment
Extend identity coverage using widely adopted frameworks like UID2 to improve recognition and addressability across activation environments—without relying on cookies.
Server-Side Tracking
Cross Site/Device Recognition
Leverage both probabilistic and deterministic methods to identify users across sites and devices—down to an email address or phone number in your database.
