Wunderkind Audiences
Wunderkind Audiences turns rich behavioral data into precise, high-intent segments you can activate anywhere. Powered by Wunderkind’s AI decisioning, it uses models like Purchase Propensity and Product Affinity to expand the reach of personalized messaging by predicting when users are likely to be interested—so you target the right people with the right message across email, text, onsite, and paid social.
Your hub for high-intent targeting and smarter activation
Unlock Performance
Identify and reach the customers most likely to convert with AI-driven audiences built from real behavior—views, add-to-cart, visits, and past purchases.
Optimize with Precision
Focus budget and messaging on high-propensity and high-affinity shoppers, suppress low-intent cohorts, and protect margin during promotions.
Activate Everywhere
Push audiences to your owned channels–email, text, and onsite personalization—and to paid social via Audiences for Meta for cohesive, omnichannel impact.
Key Capabilities
Identify intent, understand interests, and activate across channels—including paid social—with AI-powered audiences.
Purchase Propensity
Predicts each shopper’s likelihood to buy based on their behavior, allowing brands to sharpen retargeting, suppress low-intent shoppers, and focus spend on high-intent segments across channels with AI-driven confidence.
Product Affinity
Analyzes browsing and purchase patterns to reveal which products and categories each shopper will engage with. Power tailored recommendations, drops, and category pushes that increase relevance, conversion, and revenue.
Audiences for Meta
Automatically delivers AI-built, identity-enriched audiences to Meta Ads Manager, refined by owned-channel engagement, to sharpen targeting, boost spend efficiency, and extend Wunderkind precision into paid social for higher ROAS. Learn more about Meta Audiences.