Wunderkind Announces Braze Integration

At Wunderkind, it’s our mission to drive undeniable performance. For this reason, we’ve partnered with customer engagement platform, Braze, to scale one-to-one messages. On average, Wunderkind can drive a 6X or greater increase in onsite identification (as opposed to the typical 5% identification rate) through our Identity Network. On average, Wunderkind scales our clients’ list growth 2-3X when compared to previous performance. 

What is Braze?

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Along with Wunderkind, the platform allows you to send the right message to your customer at the right time. 

Wunderkind is able to scale eCommerce revenue through high-performing, one-to-one email sends. We analyzed the performance lift for clients who use both Braze and Wunderkind, and the result is clear: Together, we drive undeniable triggered email performance.

Drive new subscribers and revenue with Wunderkind and Braze

Together, Wunderkind and Braze can scale list growth, triggered email send volume, and last-click email revenue. 

Fun fact: Wunderkind guarantees additional last-click email revenue from our Wunderkind-powered campaigns. 

How can we help?

With cost-per-click rising and the deprecation of cookies resulting in decreased identification and retargeting, it’s difficult to reach the right customers and see a sustainable return on investment. However, without relying on third-party cookies, you can acquire more customers and retarget otherwise anonymous website traffic to drive more revenue via your owned marketing channels. 

“We’re excited to launch our newest integration with Braze. This leading customer engagement platform forges customer-centric interactions that send the right message to the right customer at the right time,” says Richard Jones, Chief Revenue Officer at Wunderkind. “With Braze and Wunderkind working together, mutual clients can widen their reach to recognize more anonymous users across devices down to the level of an actional email address, drive first-party user data at scale, and add that data directly to Braze’s CRM to generate additional revenue.” 

Unlock more revenue with Wunderkind and Braze. 


This analysis examined anonymized data associated with the customers of 44 Braze clients between 9/15/2018 and 9/15/2019. Braze looked at more than 29 billion messages and examined user engagement with those messages.


This analysis examined 100 Wunderkind clients to determine average performance lift. We compared the monthly average performance these clients were seeing six months before and after their start date with Wunderkind. 

Interested the Wunderkind and Braze integration? Fill out the form below to learn more:


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Emily Black

Emily is a seasoned writer with an MA in writing from Royal Holloway, University of London. She’s the Senior Writer at Wunderkind, where she utilizes her expertise in eCommerce, MarTech, SEO, and copywriting to create insightful blogs, reports, whitepapers, and case studies. Emily brings a wealth of knowledge and experience to the Wunderkind community.