CASE STUDY | Clarins

Clarins Makes Digital Marketing & Retargeting More Efficient, Dynamic with Wunderkind

Clarins, a leading skincare and makeup brand, partnered with Wunderkind in the UK to boost their identification rate by over 350% and massively grow their marketable email list. This allowed them to drive 13X more revenue over their previous program, and ultimately exceed their ROAS target by 3.3X.

5x

new emails captured by Wunderkind in 6 months

13x

increase in revenue from triggered emails

3.3x

exceeded ROAS target by

Industry

Beauty & Cosmetics

Challenges

Customer Acquisition
Email Acquisition

Wunderkind Products

Triggered Email
List Growth

When I look at the investments in acquisition channels, I can easily say that Wunderkind is the most efficient medium I have. It’s the biggest return of all channels and the best investment I’ve made this year.

Emilie Maunoury, Digital, Ecommerce and CRM Director at Clarins

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