Coastal Lifestyle Brand Scales New Revenue Streams With Wunderkind’s Signals

This coastal lifestyle brand was focused on growing its direct-to-consumer business and doing so as efficiently as possible. With a lean team and a Shopify-based eCommerce site, the brand needed a partner that could launch fast, scale intelligently, and demonstrate clear ROI without heavy dev lift. The primary internal question centered on impact: which solution could most effectively turn existing site traffic into high-performing triggered revenue streams? The team set ambitious goals around speed to launch and ROAS, and moved quickly to put a best-in-class program in place.

The brand implemented Signals, Wunderkind’s behavioral and identity-driven email solution, with a focus on abandoned browse, cart, and product catalog triggers. Although originally scoped for a limited module rollout, the brand quickly expanded to use the full Signals suite, including price drop alerts. The onboarding was collaborative but lightweight, with only minor delays due to internal design asset approvals. The Wunderkind team supported with best practices around template design, product grid setup, and strategy alignment. In less than 30 days, the brand was live with multiple revenue-driving campaigns, seamlessly integrated into its Shopify and Klaviyo ecosystem.

The brand saw immediate, measurable returns from its Wunderkind programs. Signals campaigns drove over 243% more revenue than the brand’s previous solution, exceeded the target ROAS of 2x by achieving 10x performance, and required minimal technical lift to meet the team’s need for speed and simplicity. Leadership highlighted speed of setup, early performance, and the ability to scale intelligently on top of existing traffic as standout wins, and the brand is now evaluating additional enhancements while continuing to expand its high-performing triggered email program powered by Wunderkind’s Signals.