FaceGym | case study

Wunderkind Lifts FaceGym’s Digital Performance, Driving Over 9% of Revenue


of FaceGym’s total digital revenues delivered through Wunderkind


lift in revenue performance over previous solution


paid channel in Google Analytics


Wunderkind has been essential to the digital growth of our business. We have been so impressed at the impact Wunderkind has driven, particularly with our email capture and triggered email performance, which has helped us to outperform our KPIs from both a database and revenue perspective in just a few months.”

The Challenge

Strengthening personalisation capabilities. Having experienced fast-paced growth, with online sales in 2022 rising 113% when compared to 2021, FaceGym wanted to capitalise on demand for its first-to-market beauty and wellness offer, while simultaneously future-proofing its digital offering.

The Solution

FaceGym recognised that growing, owning and optimising its first-party data – as well as scaling its email capabilities to keep existing shoppers nurtured and engaged – would be central to accelerating its growth trajectory. By deploying Wunderkind’s identity resolution technology, FaceGym is now able to recognise and capture more of its online traffic, and can serve the right message to the right customer at the right time, based on their unique intent-based browsing behaviours.

The Results

The beauty brand is now also able to run automated email re-engagement campaigns through the Wunderkind platform, with cart abandonment, category promotion and price drop alerts, all of which are helping to drive additional revenue opportunities and bolster customer loyalty.