>Launched in 2014 by former Financial Times beauty and wellness columnist, Inge Theron, FaceGym offers a unique ‘gym studio’ for the face. Powered by high-performance, award-winning skincare and expert tool innovations, it combines its product offer with facial workouts designed to kickstart the skin’s metabolism to firm, tone, tighten and plump the face.>
of FaceGym’s total digital revenues delivered through Wunderkind
lift in revenue performance over previous solution
paid channel in Google Analytics
Sophie Rogers, Global Head of Digital, FaceGym
Strengthening personalisation capabilities. Having experienced fast-paced growth, with online sales in 2022 rising 113% when compared to 2021, FaceGym wanted to capitalise on demand for its first-to-market beauty and wellness offer, while simultaneously future-proofing its digital offering.
FaceGym recognised that growing, owning and optimising its first-party data – as well as scaling its email capabilities to keep existing shoppers nurtured and engaged – would be central to accelerating its growth trajectory. By deploying Wunderkind’s identity resolution technology, FaceGym is now able to recognise and capture more of its online traffic, and can serve the right message to the right customer at the right time, based on their unique intent-based browsing behaviours.
The beauty brand is now also able to run automated email re-engagement campaigns through the Wunderkind platform, with cart abandonment, category promotion and price drop alerts, all of which are helping to drive additional revenue opportunities and bolster customer loyalty.
