Glue Store | case study

Glue Store partners with Wunderkind to drive 400% increase in on-site identification

9.9x

return on investment with Wunderkind

400%

increase in site sessions identified down to an email address

2.3x

lift in email performance over previous solution

Loyalty and customer lifetime value are key priorities for us at Glue Store – so a critical objective this year has been to grow our first-party, owned audiences, and then to nurture those customers through personalised, 1:1 messaging. Wunderkind has enabled us to significantly scale these efforts by filling in the missing piece of the puzzle in identifying and capturing non-logged-in website traffic. We’re now identifying 1 in 4 web sessions vs. 1 in 20 prior to the partnership – and the impact on owned channel revenue has been fantastic.”

Charles Moore, Head of Brand, Marketing & eCommerce at Glue Store (Accent Group)

Challenge

Given the rising cost of new customer acquisition, Glue Store was keen to improve its marketing efficiency by doubling down on loyalty and retention initiatives. To do this, it needed to maximise its capture of paid media traffic, and then ensure those visitors were nurtured and re-engaged via 1:1, personalised email messages. A crucial part of this process was being able to identify a greater proportion of anonymous (non-logged-in) website visitors, so the brand partnered with Wunderkind to unlock this scale.

Solution

By partnering with Wunderkind, Glue Store was able to grow its on-site identification capabilities significantly, while also capturing a higher proportion of opted-in new customers to add to its CRM database. Wunderkind’s triggered email programmes, which include category, cart and product abandonment triggers, have helped drive a 9.9x ROAS for the retailer.

Result

Glue Store has seen a drastic lift in its on-site identification rate with Wunderkind, representing a 400% increase in users identified down to an email address. This has resulted in a 2.3x email conversion rate increase vs. Glue Store’s ESP working in isolation. Overall, this has led to an almost ten-fold return on investment.

SUCCESS STORIES