Success Story


Karthik Paramasivam, the Head of Marketing at Hairstory, discusses their mission to disrupt the hair care industry with their shampoo and conditioner alternative. Emphasizing personalized care, Hairstory caters to a diverse customer base, offering products tailored to various hair types. Karthik highlights the challenges of educating consumers about their innovative products and how Wunderkind, an AI-driven solution, helps them target the right audience effectively while simultaneously using triggered email flows to significantly boost Hairstory’s revenue, achieving a 7x return on ad spend.

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