Hairstory | case study

A Cut Above the Rest: Hairstory Sees 5x ROI with Wunderkind Email

5x

return on investment

7x

ROAS when complemented by Wunderkind tools

4

number of companies Karthik has implemented Wunderkind at

This is the fourth time I've implemented Wunderkind, and most of the time at the very least, it has given me a 5x return on investment.”

Karthik Paramasivam, Head of Marketing, Hairstory

Challenge

In a hyper-competitive market with major players with huge advertising budgets, to reach customers and get a slice of market share, Hairstory needed a partner that empowered them to reach customers at the right time in their purchasing journey.

Solution

Wunderkind seamlessly integrated with Hairstory’s tech stack, identifying more of their anonymous website traffic and triggering intelligent re-engagement emails based on purchasing intent and customer actions.

Results

Wunderkind’s triggered email flows delivered 5x ROI for Hairstory with Wunderkind going “above-and-beyond” with its commitment to flexibility, sincere check-ins and round-the-clock support.

SUCCESS STORIES