CASE STUDY | JLo Beauty

JLo Beauty sees 100% increase in email and text capture rate in first three weeks with Wunderkind

JLo Beauty’s brand mission is to make Gen X and older women feel beautiful. They sought to build a more robust triggered email and text program to improve their one-to-one customer communication. They needed a partner who was an expert in gathering first-party data and scaling one-to-one communication while remaining consistent with their brand.

They found that Wunderkind was their right partner because they could identify customers at scale through the Wunderkind ID network. By putting both email and text under Wunderkind’s roof, they ensured alignment across the customer experience

10.6%

of total digital revenue driven by Wunderkind

10x

Performance Above CPA Projection

#3

Paid Channel in Adobe Analytics

Industry

Skincare

Challenges

A very lean team; needed
to build more robust triggered email
flows and onsite experience

Wunderkind Products

Email and Text

When we launched, we had an influx of emails and phone numbers that we’d collected, but these plateaued quickly. With Wunderkind, we increased our email and text capture rate by 100% in the first three weeks.

Shawn Patel, VP of Growth Marketing

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