of total digital revenue driven by Wunderkind
Performance Above CPA Projection
Paid Channel in Adobe Analytics
Shawn Patel, VP of Growth Marketing
JLo Beauty needed to build a more robust triggered email and text program and grow its first-party data. They had also experienced some losses in their creative team, making it more difficult to scale their creative output. Therefore, They needed a partner who was an expert in gathering first-party data and scaling one-to- one communication while remaining consistent with their brand. Soon after realizing their critical needs, they discovered and decided to partner with Wunderkind.
“JLo Beauty was then able to better understand and communicate with its customers through expeditious and methodical A/B testing. This also allowed them to grow a strong owned-channel revenue stream powered by first-party data. Shawn Patel, VP of Growth Marketing at JLo Beauty said, “When we initially launched, we had an influx of emails and phone numbers that we had collected and that plateaued quickly.
“Once we brought in Wunderkind, we increased our email and text capture rate by 100% in the first three weeks. Putting email and text under the same roof ensures alignment across the customer experience and our channels. It also allows us to send the right message and identify the right customers through the Wunderkind ID network. The partnership extended and strengthen what was once a lean marketing team.”
Wunderkind drove 10.6% of JLo Beauty’s digital revenue, achieving 10x performance above CPA projection. Shawn Patel said, “Wunderkind’s winning component is their ability to understand consumer behavior and take quick, actionable steps based on that data through campaigns and customizations that drive revenue.”