return on ad spend with Wunderkind
of revenue driven by Wunderkind
paid channel in Google Analytics
Joe Anhalt, VP of Marketing, Koio
Koio chose Wunderkind because they deemed it to be a best-in-class performance marketing solution. As soon as they turned on both Wunderkind email and text, they unlocked an enormous amount of revenue. Curious to ensure they had the right solution, they decided to test out Attentive for their text subscriber list, however, they found that the systems weren’t speaking to each other, and their text subscribers and revenue dropped.
Koio found that having email and text under the same roof ensured they could grow the list that was driving revenue, achieving 14.5x ROAS with Wunderkind. After realizing their list growth was slowing with Attentive, they moved back to Wunderkind. Joe Anhalt, VP of Marketing at Koio said, “What we found is you really need to hit those potential customers with email and SMS acquisition under one roof because that builds the list that drives the growth. After Attentive, we sprinted back to Wunderkind as quickly as we could. It’s been great. We’re seeing our subscriptions and revenue go back up because we’re able to build those lists quicker.”